Submitted by : Group 7
Priya Yadav – PGP09017
Ruchi Yadav- PGP09025
Shuchika Upperwal – PGP09041
Kartikey Chandra – PGP09088
Kulbhushan – PGP09089
Apple’s Strategy for Watch
Pros
● The watches have special qualities such as heart rate tracker and motion sensor
● Strong brand image, innovation, Customer Service
● Watches give brief notifications to limit time spent on phone
● Has personalised watches differentiated by material
Cons
● Relatively expensive
● Slow performance
● Bad battery- Had to be charged everyday
● The apps weren’t optimised with watch
Apple’s Strategy for TV
● Apple collaborated with HBO to offer HBO NOW subscriptions for the first 90 days on
Apple TV
● Apple TV also facilitated Airplay: streaming approved content from iphone, ipad and
MACs on their TV
● Apple also focused on cord-cutting as such
The TV industry is widely growing and Apple changed the way much earlier how people view
TV as so we would recommend Tim Cook to make a big bet on Apple TV.
Car Business or Software for future Cars?!
Apple should invest in software for future cars instead of making its own car since there are a
lot of competitors available in the car manufacturing industry whereas a lot less in the
software industry. Also, with self-driving and electric cars being available in the industry Apple
will have a rapidly growing market there.
Advice for Tim Cook