SESSION XII
INTELLECTUAL
PROPERTY RIGHTS
Learning Objectives
Patents
• Exclusive rights to exploit a particular product or use a
specific process for a certain period of time
• Patents are only granted for inventions that are new and
not obvious to people who understand the technology
Trademarks
• A sign that is used to distinguish the products and services
of one trader from others
• It can be a letter, number, word, phrase, shape, logo,
picture, aspect of packaging or a combination of these
• While a patent protects the function, the trademark
protects the look of a business
Types of Intellectual
Property Rights
Industrial Designs
• The right provided by a design registration is in many
ways similar to that provided by a patent but the
protection is limited to the appearance of the product
Copyrights
• an exclusive legal right to literary, musical or artistic
work and the right to produce or reproduce that work
by making copies or performing the work
• Copyright laws also contain provisions for the protection
of ‘works of applied’ art, for example artistic jewellery,
furniture and greetings cards
• Copyright is an automatic right that arises when a work
is created
Types of Intellectual
Property Rights
Trade Secrets
• any idea, formula, pattern, device,
process or information that provides
the owner with a competitive
advantage in the marketplace
• Includes marketing plans, financial
forecasts, employees’ rosters and
laboratory notebooks
Case
Marvel
https://youtu.be/rtXMNbZSvMQ
What are the intellectual property rights owned by
Marvel?
References