PRESTIGE INSTITUTE OF MANAGEMENT AND

RESEARCH, INDORE

ECONOMICS CASE STUDY PRESENTATION

SUBMITTED BY:
1)Monali
FACULTY :- DR. Vidya Telang 2) Nayan Jain
Class :- MBA 1st semester 3) Nikhil Nagar
Section :- FT-F 4) Nitesh
5) Umang mandowara

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PRICING
GAME BYA
GAME MAKER.

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The video game industries

(refers to as interactive
entertainment industries)is the
economic sector involved
with the development,
marketing and sales of video
games.

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Video game consoles as per different timeline

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 CODEMASTERS; THE COMPANY
Codemasters software Codemasters established themselves in the
company
company ltd. or
ltd or Codemasters is one of growing ZX Spectrum market mostly
with action games that requires the
codemasters is a British the oldests surviving
players to solve simple puzzles by
video game developer British game studios
combining different objects such as Dizzy
and publisher founded series.
by David Darling and
his brother Richard in
1986 BRUCE EVERISS They were famous for releasing a

Was an incharge of long series of “simulator” games

mostly sports simulators(such as
Marketing in
Pro boxing simulator)
Codemasters
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The law of demand states that other factors being constant
(citrus peribus), price and quantity demand of any good and
service are inversely related to each other. When the price of a
product increases, the demand for the same product will fall.

The chart beside depicts the low of demand using a demand

curve, which is always downward sloping.

diagram shows the demand curve which is downward sloping.

Clearly when the price of the commodity increases from price p3
to p2, then its quantity demand comes down from Q3 to Q2 and
then to Q3 and vice versa.

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The variation in quantity demanded in response to a

variation in price is called the price elasticity of demand.
Price
Elasticity Mathematically, it can be expressed as:

Price elasticity of demand = %change in quantity demanded

of %change in price

Demand Symbolically, it can be expressed as:

Ep = change in quantity price

change in price quantity

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PRICE in EUROPE

2.99
The law of demands stands in the case of
“Ceteris Paribus”, other variable are aren’t 1.99
constant so we have another situations
mentioned in graph...

QUANTITY
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 CONCLUSION
It appears game pricing
is based on what market
Strategy worked because will bear and probable
price was very low & prices aren’t optimized
simultaneously change for profitability
in price was not very
huge
Due to change in other
variables like
advertisements
Consumer prefer
CODEMASTERS

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