Is cricket the reason for India’s poor

performance in Olympics?

TEAM MEMBERS: VS
AKSHDA MEHROTRA
AMIT NARAYAN RAI
VISHAL KUMAR
 Number of Medals won (2000-2016)
600

530

500

400
No. of medals

300 USA

200

100
55
13 37
Kenya Ethiopia
0 India
Countries
USA Kenya India Ethiopia
 Does only developed countries are
good at winning medal?
Country GDP per Capita (US $) Medals Won

USA 57466.79 530

Kenya 1455.36 55

India 1709.39 13

Ethiopia 706.76 37
 Popular sports and effect on Olympics

Country Popular Sports Impressions (total population)

USA American Football, Baseball 111.9 million (323.1 million)

Kenya Football 654600 (48.46 million)

India Cricket 1.25 billion (1.324 billion)

Ethiopia Football 22 million (102.4 million)

 Possible Reasons:

1. Recognition and Respect-

a) Karnam Malleswari-

# The first Indian Woman Olympic Medalist.

#won Bronze medal for Weightlifting in 2000

Sydney Olympics.

#She was the National Champion for 9 years

breaking her own records over and over again.
b) Shanti Devi -
• Part of Bihar Team that won National kabadi
championship in 1982 and 1983.

• These days ,she is a vegetable Vendor in

Jamshedpur .
2. Infrastructure :

1. Respondents (35%) said that they were selected

through the schools/ colleges games meet

Source : Planning Commission

3. People’s Mindset:
“padhoge-likhoge banoge nawab, Kheloge-kudoge to hoge kharab”
Non-cricket sports :

1. Premier Badminton League

Cost analysis of a franchise in Premier Badminton League:

Cost of Running a franchise 6.5 crore

Revenue from sponsorship 3.5-4.5 crore

Revenue from ticket sales 0.2 crore

Loss (without prize money) 2-2.5 crore

• Total viewership for the league in 2016 season saw 35% increase
compare to last year season
 2. Hockey

Different league vs impressions(000s)

1600

1400

1200
Impressions(000s)

1000

800 1487

600

400

200 249 233

88
0
Pro Kabaddi Indian Super Premier Badminton Hockey India
League League League League
League
 3. Pro-Kabadi

Growth in no. of viewers Ad Revenue Generated

500 700
500 700
435
450
600 550
400
480
350 322 500

Revenue (INR mn)

Impressions(mn)

300 268
400
250
300
200
150 200
100
100
50
0 0
Season1 Season2 Season3 Season4 Season2 Season3 Season4
Seasons Seasons
 Different Stakeholders:
Private
Government Sector

YOUTH POPULATION Civil Society

25

20.1 20.11
20 19.1
% of population

15 14.1

10

0
USA India Kenya Ethiopia
Countries
Possible Solution:
1. Super 30 concept replication in sports
• There are approx. 28 Olympic sports

• Across the nation for each Olympic sport

there one org. like super 30 should be

• Will provide opportunity to talented

sportsman as Super 30 is doing for JEE
2. King-maker
 3. Focus on Quality

118
120
Number of Medals

100 89 Number of Athletes

80 Number of Sports

Medals Won
60

35
40

15 13
20 8
7
2 3
0
India Kenya Ethiopia
Countries
4. EDUCATION SYSTEM:

• Japan Educational System: Extracurricular Activities

• In Japan almost all students participate in at least one
club, it is expected of them.

It teaches you to know what it feels

like to win and lose-it teaches you
about life.
Bibliography:
1. https://www.edelresearch.com/showreportpdf-33429/MEDIA_-_SECTOR_UPDATE_UPDATE_-_JUL-16-
EDEL
2. http://www.barcindia.co.in/resources/pdf/BARC-Rise%20of%20Indian%20Sports%20Leagues.pdf
3. https://www.devex.com/news/what-the-olympic-medal-tally-tells-us-about-developing-countries-
88683
4. https://economictimes.indiatimes.com/news/sports/badminton-league-gets-4-sponsors-2-more-
teams/articleshow/62060799.cms
5. http://www.livemint.com/Opinion/5DaorfQYt5VDYc7FjktK0N/Is-India-becoming-a-multisport-viewing-
nation.html
6. http://fairreporters.net/world/the-best-education-systems-in-the-world-in-2015/
7. https://en.wikipedia.org/wiki/Michael_Phelps
8. https://en.wikipedia.org/wiki/Gopichand_Badminton_Academy
9. http://www.livemint.com
10. itwebafrica.com
11. http://www.mospi.gov.in/
12. scoopwhoop.com
Thank you!