THE BRAND

HEA collections are Italian inspired which exemplifies the personality of

today’s young generation -- funky, sporty, refreshing, creative and
fashionable.
HEA’s finest collections are today’s fashion phenomenon for young
individuals who are trend-driven, adventurous, active and dynamic.

HEA is The New Expression. HEA reflects the lifestyles that each individual
expresses as they will it. It gives a new dimension to what we call ‘the norm’
and educate the youth on their right to express who they truly are.

As a Brand, HEA will symbolize the new generation’s expression of their own
selves, their own dreams, their own aspirations, their most awaited moments,
their friendships, their lifestyles, and their personalities.

Our vision is not to change you. Rather, we support who you are.
THE MARKET
HEA aims to be the most stylish yet affordable timepieces which will cater to
the target market’s lifestyle. With its exclusivity and authenticity, HEA
watches will be in the limelight as one of the country’s top watch brands
EXCLUSIVELY distributed by UniSilver Time or under one parent company,
Chronotron, Inc.. Currently opening shops as a separate brand, HEA brand
will surely cope with the dynamic change in fashion trends and market’s
taste.

Targeting the aspiring teens and millennial who wants to have trendy stuff
and prefer creative, fashionable and innovative timepiece accessory with
an active lifestyle. Product line is for both boys and girls, between the age of
16-25 years. There’s also a secondary market composed of young adults,
between the age of 26-35 years.
HEA LIFESTYLES

CLASSIC
ROMANTIC
DRAMATIC
ACTIVE
URBAN
CLASSIC

Minimalist in terms of designs like clean straight lines and basically have
neutral colors like black, gray and white.
Usually metal and mesh watches.
CLASSIC
ROMANTIC

A love for pretty and nice style and designs.

Most likely have a slim straps, bright colors and sometimes, some bling
bling.
ROMANTIC
DRAMATIC

Creates bold and strong statement.

Tends to have uncommon and intimidating style and design.
DRAMATIC
ACTIVE

Comfortable to wear and can fit any day-to-day activity.

Features sports essentials like stopwatch, timer, etc.
ACTIVE
URBAN

More on a modern look designs.

Suited for street fashion.
Mostly rubber watches fall in this category.
URBAN
ICE SEGUERRA LIZA DIÑO-SEGUERRA KEN CHAN GLAIZA DE CASTRO
SOCIAL MEDIA ACCOUNTS