BRAIDED ART

• I came up with this business idea because of my potential of

painting and Hafsa supported the idea considering the growth
potential of this industry
• Braided is providing art lovers with customized oil paintings, cards
and gift boxes.
• Our idea is unique because we are offering our services not only
through an online portal but a well-developed software application
as well which has not yet been introduced in Pakistan anywhere
• No hustle of going to the Gallery and spending energy in selecting.
• The application will provide already developed designs which
customers can select from with their color scheming.
• Concept Statement
• It’s an online art studio which provides paintings as
well as customized hand-made cards & boxes.
• 1.2 Mission Statement
• Making your life colorful through our creativity
• 1.3 Vision Statement
• Our aim is to enhance lives through fun, creativity and
self-expression. To provide quality and education while
making art. We aim to provide excellent customer
service and make a difference in people’s lives
 TARGET MARKET
• Target Market
• Age: 25-65
• Gender: Female & Male
• Marital Status: Single, Married or Divorced
 4.1 Place
• We will be operating from Lahore .We can cater clients from other cities
also but our office will be in Lahore.
• 4.2 Promotion
• Digital media will be used to market the product/service.
(watsapp,facebook and instagram).
• 4.3 Price
• Price for our cards, gift boxes and paintings will be lower than that of the
market because we are new in this market and will be creating a customer
base so we will be keeping our prices low. For the cards and gift boxes it
will depend on the customization that will be done so we will charge a
little lower than that of market for example if gift boxes cost 1,500 in the
market we will be giving customized gift box for 1,000 rupees. On average
paintings cost 35,000 to 40,000 but as we are new in the market will be
give paintings for 25,000 to 30,000 just in starting then gradually we will
increase our prices
• We require 150,000/-PKR at the start to open up an online Art studio.
• Current Assets 1 House Room: No Rent
• Paints (30,000/-PKR), rough estimate of 18 small tubes.
• Net Fixed Assets
• Equipment worth 120,000/-PKR is the aggregated value consisting of the
following assets reported at their market value
• Brushes (10,000/-PKR)
• 1 fixed chair (10,000/-PKR)
• AC 2.5 ton (60,000/-PKR)
• Internet device (4,000/-PKR)
• tables (15,000/-PKR)
• Software Application (15,000/-PKR)
• Furnishing worth includes the following items Curtains & Paints