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COMMUNICATION

Schramm
a tool that makes societies possible and distinguishes human from other
societies.
Berelson and Steiner
transmission of information, ideas, emotions and skills through the use of
symbols , words, pictures, figures and graphs
Rogers
the process of transmitting ideas, information and attitudes from the source
to a receiver for the purpose of influencing with intent
Kar
all those planned processes through which one person influences the
behavior of others
COMPONENTS OF THE CONCEPT OF
COMMUNICATION
Communication Components
Process
Interaction
Social Context
COMMUNICATION PROCESS
STEPS OF COMMUNICATION PROCESS
1. Developing ideal by the Sender
2. Encoding
3. Developing the message
4. Selecting the medium
5. Transmission of message
6. Receiving the message
7. Decoding
8. Feedback
ELEMENTS OF COMMUNICATION PROCESS
Sender and Receiver
Interaction of Senders and Receivers
Context
Noise in the Communication Process
Feedback in the Communication Process
Co- orientation in the Communication
THE SHANNON- WEAVER MATHEMATICAL MODEL, 1949

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