• Launched by UN SDG is a road map for global business growth for the next 15 years
• For the goals to be reached, everyone needs to do their part: governments, the private
sector, civil society and people
Sustainable Development Goals
Goal 1: No Poverty -End poverty in all its forms everywhere
Goal 2: Zero Hunger -End hunger, achieve food security and improved nutrition and promote
sustainable agriculture
Goal 3: Good Health and Well-being -Ensure healthy lives and promote well-being for all at
all ages
Goal 4: Quality Education -Ensure inclusive and quality education for all and promote
lifelong learning
Goal 5: Gender Equality -Achieve gender equality and empower all women and girls
Goal 6: Clean water and sanitation -Ensure access to water and sanitation for all
Goal 7: Affordable and clean energy -Ensure access to affordable, reliable, sustainable and
modern energy for all
Goal 8: Decent work and economic growth -Promote inclusive and sustainable economic
growth, employment and decent work for all
Goal 9: Industry, Innovation and Infrastructure -Build resilient infrastructure, promote
sustainable industrialization and foster innovation
Goal 10:Reduce Inequalities -Reduce inequality within and among countries
Sustainable Development Goals
Goal 11: Sustainable Cities and Communities -Make cities inclusive, safe, resilient and
sustainable
Goal 12: Responsible Consumption and Production -Ensure sustainable consumption
and production patterns
Goal 13: Climate Action -Take urgent action to combat climate change and its impacts
Goal 14: Life below water -Conserve and sustainably use the oceans, seas and marine
resources
Goal 15: Life on Land -Sustainably manage forests, combat desertification, halt and reverse
land degradation, halt biodiversity loss
Goal 16: Peace, Justice and strong Institutions -Promote just, peaceful and inclusive
societies
Goal 17: Partnerships for the Goals -Revitalize the global partnership for sustainable
development
CSR and Organizations
CSR has been the main theme in many World Economic Forums at Davos
In 2008, Bill Gates brought CSR to the core with his idea of “Creative
Capitalism”-an approach where governments, non-profits and businesses work together
to stretch the reach of market forces so that more people can make a profit, or gain
recognition, doing work that eases the world’s inequities
CSR now has moved from strategically disconnected philanthropic giveaways to an
integrated business strategy
Linked to core business objectives and core competencies
Also providing positive financial returns for the company as well as positive social or
environmental impact in the world
Most companies understand that CSR can be good business strategy but majority of
the companies have disconnected CSR activities unlinked to their business goals and
competencies
CSR and Organizations
Think CSR as a corporate strategy and firms should use CSR as part of their
portfolio of business strategies
Strategic Corporate Social Responsibility-Definition
A business strategy that is integrated with core business objectives and core competencies of the
firm and from the outset is designed to create business value and positive social change and is
embedded in day-to-day business culture and operations
Fully integrate CSR into the culture, governance and strategy development efforts
of the company and into existing management and performance systems
J&J measures its employees on both functional job performance and their performance
on J&J’s ethical code
Wal-Mart while selecting suppliers indexes them on price, quality, in-stock statistics and
sustainability scores
65% of employees 32% would 70%of millennials strongly favor 57% Are more 51% Stated that
would seriously seriously companies who are committed likely to they are most
consider leaving consider leaving to the community when recommend likely to be
their job if their their job if their considering job opportunities. their company satisfied of their
company harmed company gave no/ to a friend. employment.
the environment. little money to
charity.
- References: CSR Wire's "CSR & Employee Engagement, Does It Mater?", Deloitte Employee Volunteering Survey.
CSR and Market Place
CSR at Marketplace
The Marketplace pillar relates to how an organisation manages its
relationship with its customers and suppliers
Buying and selling products or services is intrinsic to business - ensuring
this is done in an ethical and sustainable manner is key to a company’s
reputation and long-term viability
CSR at Marketplace
Market Place Issues
SUPPLY CHAIN? PRODUCT MARKETING & CUSTOMER/CONSUM
ISSUES RESPONSIBILITY? COMPETITION ER RELATIONS
ISSUES