Forest Essentials

Luxury Ayurveda
where ancient wisdom is infused with a modern
aesthetic....
(niche market for ayurveda personal care products)
“A pioneer in the Luxury Ayurveda segment, today has
become the quintessential Indian beauty brand that
combines the ancient beauty rituals of Ayurveda with a
stylish, modern aesthetic for a more relevant emphasis on
efficacy, sensorial experience and pleasure of usage.
Adopting traditional formulations and methods of
manufacturing, the brand uses only the most pure, fresh
seasonal, and natural ingredients.”
 Digital platforms
• Community forums @ForestEssentials
• Instagram(stories, ads)
• Facebook
• Youtube (commercials,page)
• Twitter
• Linkedin
• Blogs
• Newsletters (email)
The company is actively promoted on social media, which appears to be their one of the
main mediums of promotion
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Instagram
 Facebook

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Through their FB page, they give gifts on a regular basis, getting in close contact with their clients
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Youtube
Blogs
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Twitter
 Traditional media??
• In 2012, released a promotional film with the tag line “beautiful things make
beautiful things”(very first TVC)
• Forest Essential’s TVC in 2014 pays tribute to the most powerful women of
all,Mother Nature and her priceless legacy “Ayurveda”
• Promote in magazines
• As of Niche brand,don’t promote in newspapers
• Traditional media coverage for this brand is very less as compared to its social
media and online presence, reason being the niche segment its targeting is
focused on healthy and eco-conscious lifestyle looking for organic and natural
products and in today’s world majority of that chunk is present on social media
and looks out for their solutions online.
• Gives out free samples ,coupons an loyalty cards
 TV Commercials

https://www.youtube.com/watch?
v=zpEaOB3f1Go
“Beautiful things make beautiful
things”
(2012)

https://www.youtube.com/watch?
v=2w5d3_ljav0
“Warrior Princess”
(2014)
Print Ads

Anti age
ing rang
e

Body polish Range

Magazines