ILLUMINA Proposal for market research

EXPRESSIONS  VIVEK MOHANA KUMAR

 Target Company
KINSANE
Kinsane Entertainment Inc, is a startup aimed at creating digital entertainment for children.

The company publishes original shows through various mediums including live action,
animation, games and books.

Kinsane has recently raised $2.5 million dollar and intends to create a range of
videos and games featuring original characters that can become global brands

The start-up is headquartered at New York but considers India as one of its primary target
market with plans to launch digital content in regional languages
 WHY KINSANE?

A plethora of Plans to introduce

Inexperience in the
content launches in global characters
Indian content
Indian in the coming that are un familiar to
market for children
years India children
 RESEARCH OBJECTIVE

To test favourability of new cartoon characters in India

• Kinsane plans to introduce digital content for Indian

Market next year
• Content untested with children in India
• The disguised market research plans to analyse
children’s reactions to various proposed characters
• Proposed age group for study 3 - 12
HOW THE RESEARCH HELPS THE
COMPANY

1 2 3

• Proper • Minimizes • Increases

content Cost • Viewershi
selection p
 DISGUISED MARKET RESEARCH ACTIVITY

PUPPET SHOW FOR CHILDREN

• A puppet show involving various character Kinsane plans to

introduce is conducted
• Video of the workshop is recorded
• Children’s reactions to different characters are gauged
using their reactions
HOW THE PUPPET SHOW HELPS KINSANE

Produce
Gauge kid’s Better
content
reactions to acceptability
based on
characters in the Indian
interest
 WHY ILLUMINA?

• 23 years of experience in the disguised market research

• Footfall of 15000+ participants across various events
• Most effective disguised market research in India
• Association with leading brands such as HUL, OYO, HP etc

WHY EXPRESSIONS?

• 20+ years experience designing disguised market research for children

• Structured and successful process for soliciting children’s reactions
• Uses advanced technology to capture the minutest of reactions
THANK YOU