Product of Johnson n johnson

Annual Revenue
Johnson & Johnson annual/quarterly revenue
history and growth rate from 2015 to 2019. Johnson & Johnson
Revenue
• Johnson & Johnson revenue for the quarter $84.00
ending March 31, 2019 was $20.021B, a
0.06% increase year-over-year. $82.00
• Johnson & Johnson revenue for the twelve $80.00
months ending March 31, 2019 was $78.00
$81.593B, a 3.69% increase year-over-year.
• Johnson & Johnson annual revenue for 2018 $76.00
was $81.581B, a 6.71% increase from 2017. $74.00
• Johnson & Johnson annual revenue for 2017
was $76.45B, a 6.34% increase from 2016. $72.00
• Johnson & Johnson annual revenue for 2016 $70.00
was $71.89B, a 2.59% increase from 2015.
$68.00
$66.00
2016 2017 2018 2019
revenue Column1 Column2
 Marketing Strategy
the most effective marketing strategy can be
done by positioning consumers as the main
focus in terms of price, distribution, and others.
Johnson's Baby always strives to find out the
desires and abilities of consumers to further
take policy. The next strategy is to try to be the
most sought after brand. With the main target
market of the millennials, Johnson's Baby
realizes there are different psychological
conditions for the first time being a mother, and
this can be a great opportunity for Johnson's
Baby.
 When you first have a child, the psychological condition of a woman must be
different. There is a desire to give the best. Here we want to introduce that
our products are products that are proven safe. We want to convey this
message to our target market so that they can choose Johnson's Baby as the
right choice. Not only that, the main strategy in entering e-commerce for the
next Johnson's Baby is to release innovative products launched exclusively
through Johnson's Baby's e-commerce partners. This strategy is carried out to
create a new ecosystem. When consumers want to buy new products from
Johnson's Baby and when we only provide them online, consumers have to
buy them through e-commerce. This will drive a new behavior for our
consumers to start shopping online
 Sales Report
Johnson & Johnson (NYSE: JNJ) today announced sales of $20.4 billion for the
fourth quarter of 2018, an increase of 1.0% as compared to the fourth
quarter of 2017. Operational sales results increased 3.3% and the negative
impact of currency was 2.3%. Domestic sales increased 1.5%. International
sales increased 0.4%, reflecting operational growth of 5.1% and a negative
currency impact of 4.7%. Excluding the net impact of acquisitions and
divestitures, on an operational basis, worldwide sales for the fourth quarter
of 2018 increased 5.3%, domestic sales increased 2.6% and international
sales increased 8.3%.*

Worldwide sales for the full-year 2018 were $81.6 billion, an increase of 6.7%
versus 2017. Operational results increased 6.3% and the positive impact of
currency was 0.4%. Domestic sales increased 5.1%. International sales
increased 8.5%, reflecting operational growth of 7.7% and a positive currency
impact of 0.8%. Excluding the net impact of acquisitions and divestitures, on
an operational basis, worldwide sales for the full-year 2018 increased 5.5%,
domestic sales increased 3.4% and international sales increased 7.8%.*