A PRESENTATION ON THE TOPIC OF ‘MARKETING

AND SERVICING OF HEALTH INSURANCE’

Submitted by :- Trishna Das

ID:- 18IUT0180002
 Health Insurance
• Health insurance is a medical insurance policy that
offers financial coverage for medical expenses when
the policyholder is hospitalised.

• Health Insurance Companies cover the insured with

the facility of cashless hospitalization at a network
hospital or provide a reimbursement for the incurred
expenses.
 MEANING OF INSURANCE
• The person or business that gets compensated
if the loss occurs is known as the Insured.

• The company that agrees to pay the

compensation is known as the Insurer.

• The money that is paid by the insured to

insurer is called as the Premium.
 Importance of health insurance
• Health insurance protects you from high
unexpected cost.
• Make quality treatment affordable.
• Provides cashless services.
• Fast lifestyle
 Different Types of Health Insurance Plans in
India

• There are two types of health insurance

policies -
• Indemnity Plans
• Defined-benefit Plan
 Indemnity Health Insurance

• Indemnity plans are the traditional health

insurance that covers your for hospitalisation
expenses up to the sum insured. These plans
include:
• Mediclaim Insurance
• Individual Coverage
• Family Floater Coverage
• Senior Citizen Coverage
• Unit Linked Health Plans
 Definite-Benefit Plans

• On the other hand, under a defined-benefit

plan, the insured is compensated a lump sum
amount on the detection of illness. These
plans include:
• Critical Illness Plan
• Personal Accident Plan
• Hospitalisation cash benefit plan
 Process to get life insurance

• See if you can find the actual life insurance

policy.
• Call the life insurance agent or the life
insurance company on the life insurance
policy.
• Next fill out the life insurance claim forms.
• Send fin the life insurance paper work.
 Types of marketing system related to insurance

• Marketing system refers to the various methods for selling

and marketing insurance products. These methods of selling
are also called distribution system.
• An efficient distribution system is essential to an insurance
company’s survival.

• Major life insurance distribution system-

 Personal selling system.
 Financial institution distribution systems.
 Direct response system.
 Other distribution system.
 Top 10 Health Insurance Companies in 2019
• Apollo Munich Health Insurance Company Limited
• Star Health & Allied Insurance Company Limited
• Max Bupa Health Insurance Company Limited
• ICICI Lombard General Insurance Company Limited
• Religare Health Insurance Company Limited
• Cigna TTK Health Insurance Company Limited
• Bajaj Allianz General Insurance Company Limited
• New India Assurance Company Limited
• Oriental Insurance Company Limited
• National Insurance Company Limited.
 Star Health Insurance company overview

• Star health insurance laid its foundation in the year

2006 with its business interest in health insurance.
Star health and allied insurance company ltd is a joint
venture between many companies such as ICICI
venture funds management, TATA capital growth
fund, Oman insurance company Ltd. etc,
• The company assure direct and hassle-free claim
settlement facilities.
Some of the reason to buy star health insurance
• The company offers a direct in house settlement and
does not involve a third party for health claim
settlements.
• The company is known for fast, easy and hassle-free
health insurance claim settlements.
• Policy holder gets immediate access to cash less
hospitalization and reimbursement facility in more
than 7000 network hospitals across India.
• It has 6000 brunch offices across India.
• The star health mediclaim insurance offers
personalized doctor visit for all customer getting
hospitalized.
 Benefits of star health insurance

• Ambulance charges
• Non-Allopathic treatments
• Pre hospitalization
• Post hospitalization
• 405 day care treatment covered
• Pre-existing disease/illness
• Health check-up benefits
• Automatic restoration of sum insured
• HIV persons coverage
• Bonus
• Pre acceptance medical screening
• Free look period
• Tax benefits
 Health Insurance scam
• Understand that you can encountered insurance agents
everywhere, on shopping malls, the internet and even just out
of your house. They can call you out of blue and ask if you
want to purchase life insurance. Not all these people are out
to scam you.
• Don’t just accept the agents company ID, verify it with the
insurance commission.
• Do not give any sensitive personal information such as your
bank account, or even hand out your credit card.
• Be alert and careful when dealing with offers or promos.
• Before signing a policy, make sure that you are agree with
terms and condition.
• Do not pay your premiums through your insurance agent. Ask
for payment option where you are paying directly to the
company.
 Advantages of Insurance

• Risk cover
• Protection against rising health expenses
• Daily hospital cash allowance
• Peace of mind
• Tax benefits
• Coverage of expenses related to organ donors
 Disadvantages of Health Insurance

• Restricted hospital
• All the health insurance dose not cover pre
existing disease
• Expenses of defect related AIDS is not covered
Ex- contact lenses, hearing Aids, general ability
and intoxicating drugs.
• Most company do not have separate health
insurance cover for a child.
• Older the age higher the cost of premium.
 Conclusion
Nobody can predict the future
But everybody can prepare for the unexpected

Health Insurance can ensure that you get the

best treatment in case of unexpected illness
or accident and at the same time ensure that
you don’t have to break your hard earn
savings.