BYJU’S THE

LEARNING
APP
PRESENTED BY GROUP- 10
OUTLINE
• Industry Overview
• About BYJU’S
• Business Strategy
• Corporate Strategy
• SWOT Analysis
• PEST Analysis
• Opportunities and Outcome of International Strategy
• Core Competencies
• Challenges
• Q &A
INDUSTRY OVERVIEW

• India’s expenditure on education as a percentage

of GDP has been in the range of around 3.5-4.5%
between 2000 and 2014, which is on par with the
world average
• The industry grew at a 15% CAGR (compound
annual growth rate) between FYs 2013 and 2018,
driven by a healthy growth of 17% CAGR in the
non-formal segment.
INDUSTRY OVERVIEW

• Key growth drivers in the overall education sector

• Rise in urbanization
• Rising household spending on education
• India’s secondary level gross enrolment ratio (GER) of 74% (for 2015) is
lower than the world average of 76%, leaving more room for expansion
ABOUT BYJU’S

• BYJU’S mission is to help children

fall in love with learning.
• BYJU'S vision was to complete
learning experience that
integrates classes from the best of
the teachers, assessments and
assignments.
• Started as a firm that helped college
Students and professional prepare
for competitive entrance exams in
India,
 ABOUT BYJU’S

• Founder: Byju Raveendran

• Background: Mechanical engineer who left his full-time job for teaching.
• Glassdoor Rating:

• Company’s Growth Trajectory and Revenue model:

BUSINESS STRATEGY

• They work on the freemium strategy which is very successful in India, as Indians have this
kind of tendency that they will only trust on something after using once.
• They have focused on learning through interactive and creative content.
• Byju’s app gives them the biggest win as it becomes one of the best way to capture
market share.
A SMALL GLANCE:

• https://www.youtube.com/watch?v=EWpHl2iP5Ps
CORPORATE STRATEGY

• BYJUS is currently adding more content on its range of current videos by adding games quizzes and
animations to make them more engaging and attractive to both parents and children
• Advertisements are being pushed on various channels to attract the attention of as many customers as
possible.
• BYJUs is trying to enter into the engineering and medical sector and currently has many articles and
videos explaining its concepts
• Further it is trying to enter into countries like US and other South Asian countries where other
prominent players are currently dominating.
• Focus on growth and expansion.
SWOT ANALYSIS

STRENGTH
WEAKNESS
Engaging and Interactive
content High Turnover of Employees
Customized product
Content
Talent management

THREATS
OPPORTUNITIES
Competitive Players
Poor Education system
Expandability of the Players
Opportunities in online space
PEST ANALYSIS
Political – Political stability
is there and government in
both the countries
emphasize on the
education sector so much.
Economical – Skilled
Social – Education is
workforce is available as
important in social norms,
well as financial stability is
and parents make sure
there in both the
their children study well.
countries.
Technology – With the
increase in usage of mobile
phones and introduction of
5g in near future will play a
major role for their
business.
PORTER’S FIVE FORCES

• Threat of new entrants (high)-The content and interactive method can easily be
copied by new players. Also, the interest of investors in the sector makes it easier for
new companies to enter.
• Threat of substitutes (moderate)- Main substitute of Byju’s is khan academy which
offers around 13000 videos, game mechanics, etc. to engage students. Moreover, the
content is free which makes it easier for customer to switch. But since the quality is not
comparable to Byju’s, the threat is moderate.
PORTER’S FIVE FORCES

• Bargaining power of supplier- No such bargaining power of supplier.

• Bargaining power of buyer (high)- Availability of alternatives and Low switching cost.

• Competitive rivalry among the existing players(low)- Limited number of players

in the market. Also, the sector is growing at fast rate.
 CORE COMPETENCIES

• Highly Customizable Product

• Interactive and Animations
• High Profit Margins
CHALLENGES

• Multiple Players available in the Industry

• Standard Questions and set of standard solutions very common
QUESTIONS IN HAND

• Should BYJU’S expand into the US’s Competitive K-12 education market when so much
opportunity still existed at home?
• What should the do differently to enter US?
Q&A

• Any Suggestions and Questions are always welcome