OBJECTIVES:
Product
Active Boys
Ages 6-12 Large Department Stores
“Lil Tiger”
Small Retailers
Online availability
Promotion
Price
•Promotional Message:
“Bring out the “Lil Tiger” in you!
Suggested Retail
$12.00-2.5Fl oz •Print Ads in National and Local
Magazines (Non-personal activity)
$8.00-1.5Fl oz
$4.00-Back Pack Spray • Offers: $1.00 off at Retail Outlets for
limited period
Place
Product
Where will the product
sell? Give examples of
the type of locations
Price that your product
would be sold.
Do you have a competitor
that may sell a similar Promotion
product?
Is there a prestige value in How will you increase the
the product? volume of sales by using non-
personal activities that reach
a larger audience?
What is your promotional
message?
Target Market -
Place
Product
Price
Promotion