4P’S OF TATA

MOTORS

MD SAMIR KHAN
BBA-4B
INTRODUCTION TO TATA MOTORS
• Established in 1945, Tata Motors‘ presence cuts across the length and
breadth of India. Over 6.5 million Tata vehicles play on Indian roads, since
the first rolled out in 1954. The company‘s manufacturing base in India is
spread across Jamshedpur (Jharkhand), Pune(Maharashtra), Lucknow (Uttar
Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad
(Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an
industrial joint venture with Fiat Group Automobiles at Ranjangaon
(Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains.
• Tata Motors Limited is India‘s largest automobile company, with consolidated
revenues of INR 1,65,654 crores (USD 32.5 billion) in 2012-13. It is the
leader in commercial vehicles in each segment, and among the top three in
passenger vehicles with winning products in the compact, midsize car and
utility vehicle segments. It is also the world's fourth largest truck and bus
manufacturer
 4P’S AND 4C’S
• Product -Customers problem solution
• Price -Customers cast
• Place -Customers convenience
• Promotion -Customers communication
4 P’S OF TATA MOTORS
• PRODUCTS OF TATA MOTORS
Passenger cars and Utility Vehicles
Concept Vehicles
Commercial Vehicles
Military Vehicles

• PLACE
Tata sells cars through 280 dealerships in 189 cities across India.
PROMOTIONAL ACTIVITY OF TATA MOTORS
• True to the tradition of the Tata Group, Tata Motors is committed in letter and
spirit to Corporate Social Responsibility. It is a signatory to the United
Nations Global Compact, and is engaged in community and social initiatives
on labour and environment standards in compliance with the principles of the
Global Compact. In accordance with this, it plays an active role in community
development, serving rural communities adjacent to its manufacturing
locations.
• Tata Motors concern is manifested by a dual approach
1. Reduction of environmental pollution and regular pollution control drives
2. Restoration of ecological balance.
PRICING STRATEGY OF TATA MOTORS
• Product Range :
Tata (Sedan): Popular Tata sedan car prices start with Tata cars at a bit
below rupees four lakhs to Tata cars at a bit above rupees eight lakhs.
Tata sedan cars include - Tata Indigo (Sedan),Tata Indica etc.
Tata (SUV):Popular Tata SUV car prices begin with Tata SUVs at a bit above
rupees four lakhs fifty thousand to Tata SUVs at a bit below rupees ten lakhs.
Tata SUV models include.Tata Sumo, Tata Safari etc.
Tata (Comercial Vehicle): ranges from 18lakhs to 35 lakhs.
MARKETING STRATEGY OF TATA MOTORS
• SALES VOLUME OF TATA MOTORS IN INDIA
Tata Motors March (2012-2013)sales at 100,414 nos.
Highest ever sales for the Commercial Vehicles Business in a year.
Highest ever sales for the Passenger Vehicles Business in a year.
The company's monthly sales crossed 100,000 - mark for the first time.
• Commercial Vehicles The company's sales of commercial vehicles in March
2012 in the domestic market were 58,063 nos., highest ever in a month and
a 17% growth compared to 49,753 vehicles sold in March last year. LCV
sales were 36,091 nos., a growth of 37% over March last year. M&HCV sales
stood at 21,972 nos., lower by 6%, over March last year.
 COMPITITORS OF TATA MOTORS

HYUNDAI
• The beginning of Hyundai Motor Company dates to April 1946 when founder, Ju-Yung
Chung established Hyundai Auto Service in Seoul, South Korea at the age of 31 years.
MARUTI SUZUKI
• Maruti Udyog Limited's (MUL) share of the Indian passenger vehicle market dropped to below
50% in 2004-05 (Refer to Exhibit I for the performance of the Indian passenger vehicle industry
and MUL between April 2003 and March 2005
MAHINDRA & MAHINDRA
• It was in early 2004 that Anand Mahindra (Anand), vice chairman and
managing director Mahindra & Mahindra (M&M), heard Kenneth Ramsay
(owner of Angus Valley Farm Supply in the town of Elm Mott in Texas USA -
population 200).
SWOT ANALYSIS OF TATA MOTORS
STRENGTHS
• TATA motors is market leader in Automobile Industry with high market share.
• TATA Motors Company have huge employee base.
• TATA motors employee productivity percentage is higher.
• TATA motors produce low price car with low fuel consumption.
• TATA motors is the reputable brand in Indian Industry.

Threats
• TATA motors have low cost advantage over its competitors, once the
competitors find out the low cost production methodology then there will no
competitive advantage. The major challenge for TATA motors is the rising prices
of steel, Aluminum and plastic which is heavily used in vehicle manufacturing.
• Weakness
• Return on Investment on TATA motors shares in low.
• TATA motors is not able to meet safety standards in their vehicles.
• The domestic sales of the company are not up to the mark.
• Tata has not got a foothold in the luxury car segment in its domestic market.

• Opportunities
• TATA motors can take the advantage of their low cost car by entering into
third world countries where people have low purchasing power.
• TATA motors should focus in developing luxury cards.
• TATA motors can introduce more safety features in vehicles to gain more
customer satisfaction.
• Joint ventures in other countries allow TATA motors to easily enter into new
market.
THANK YOU