Chris Aryan Singh

Roll no- 2018022

Batch- 2018-20
 CONTENT
• Introduction
• Baby care industry
• Baby product market
• Idea generation
• Mission and vision
• Products
• Target Segment
• Business Process Flow
• Business Model
• Competitors
 INTRODUCTION
• Launched in 2010, FisrtCry.com is Asia’s largest online portal
for baby and kids products and offers a range of top brands for
babies, kids and moms.
• FirstCry has an inventory of more than 70,000 items from over
700 top international and Indian brands like Mattel, Ben10,
Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers,
Disney, Barbie, Gerber, Fisher Price, Mee Mee and more.
• They had also launched its own private label called
BabyHug(apparel brand) and CuteWalk (footwear brand)
which was adding to about 20% of their revenues.
• It has its headquarters in Pune and Maharashtra and its
estimated annual revenue is $ 30M
 BABY CARE INDUSTRY
• Baby care market in India has experienced growth over the
past few years due to changing
• Consumer mindset
• Increasing penetration of baby care products
• Rise in disposable income level,
• Superior product availability
• Increasing awareness
• Have significantly revolutionized the baby care products
industry landscape.
• Growth rate- 13.66% CAGR
BABY PRODUCTS MARKET
 IDEA GENERATION
• Supam Maheshwari is CEO and Founder of FirstCry.com.
• There was a huge demand-supply gap in the domestic market
for children – focusssed brands, including many international
brands as well.
• As he began researching further, he figured that the baby and
kids industry in India had an approximate turnover of about
Rs. 50,000 Cr and 95% of these sales were offline.
 MISSION AND VISION
• Mission
Provide huge range of products at lowest prices with a prompt
customer service

• Vision
 Grow more than 100% every year.
 Scale up the offline store from 100 stores to 400 stores by
2017.
 Be the only market leaders for baby products market in India
 Constant efforts to innovate, improve and value add to
levarage custmer experience.
 PRODUCTS
•Baby clothes
•Kids clothes
•Footwear
•Toys, Books
•Diapering
•Feeding and Nursing
•Bath and Skin
•Health and Safety
•Mom’s and Maternity
 TARGET SEGMENT
• Baby
Baby diapers, Bottles and Accessories, Oil and Powder, Soaps
and Shampoo, Footwear

• Kids
Clothes, Learning & Activity Toys and Knowledge Books

• Moms and Maternity

Nursing wear and Maternity Books
BUSINESS PROCESS FLOW
BUSINESS MODEL
 B2B MODEL
FirstCry.com works on a hybrid business model. So, apart from
the online presence it also has over 300 franchisee stores across
India.
 B2H MODEL
•FirstCry runs a unique programme wherein the brand reaches
over 70,000 unique parents each month by giving out a
FirstCry Box.
•The box contains the basic necessities like diaper, lotion,oil,
etc. from leading global brands like Mamy Poko and Libero.
 B2D MODEL
• Stockist Business
Stockist appointed who invest and stock these products at their
hub. 35 Stockist operational in different cities.

• Distribution Business
FirstCry has launched in-house private label in different
categories – “Babyhug”
 COMPETITORS
• BabyOye
• Hopscotch
• Flipkart
• Amazon
• PinkBlue
• Primary
• Anakku
• Hickory Dickory Box
• Mahindra retail
• BeyBee
• Sa Sa Slings
• The Kids Circle
• NeedyBee