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Planning
Implementation
Evaluation
|trategic Management
Involves four processes:
1. |ituational Analysis
2. |trategy Formulation
3. |trategy
Implementation
4. |trategic Control
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-philosophy of managing that attempts to
orchestrate a fit between the organization¶s external
environment and its internal situation
EXTERNAL INTERNAL
ENVIRONMENT |ITUATION
Vision, Human
Values, Resources,
Political, Culture, Marketing,
Regulatory, Finance, Information
Economic, Technological, Organization |ystems
|ocial, Competitive
|
-philosophy of managing that attempts to
orchestrate a fit between the organization¶s external
environment and its internal situation
EXTERNAL INTERNAL
ENVIRONMENT |ITUATION
Vision, Human
Values, Resources,
Political, Culture, Marketing,
Regulatory, Finance, Information
Economic, Technological, Organization |ystems
|ocial, Competitive
|
] Is the actual process
of creating strategy
] Identifying the desired
future of the institution
and developing
decision guidelines
] Results in a plan or
strategy
] Organization-specific
Linking |trategy Formulation with
|ituational Analysis: Check Procedure
|trategies selected by the organization should«
« address external opportunities or threats
« draw on internal strengths or fix weaknesses
« keep the organization within the parameters of the mission
« move the organization toward the vision
« make progress toward achieving one or more of the orgznl goals
enefits of being |trategic
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If we don¶t know what we¶re looking for,
we¶ll never find it.
A compelling and delicious Vision
We strive to be excellent through exceeding
our guests¶ expectations by providing a dining
experience that is |ensual, |piritual and
|avory.
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Ansoff Product/Market Growth Matrix
The Prod uct/Mar ket Gr id of Ansoff is a mode l that has pro ven to be very
usef ul in business un it strate gy processe s to determ ine business growt h
opport un ities. The Prod uct/M arket Gr id ha s two dime nsions: prod ucts an d
markets
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AWE|OMELY |IMPLE
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Two keys to an effective vision:
Over-communicate
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