LITTLE

APPAREL
BY : SEEMA KHAN

Textile Industry
Global Perspective
• worth nearly US $3 trillion
• 20 million to 60 million people are employed
in the textile industry.
• China : leading producer and exporter of both
raw textiles and garments
• Asian countries export most of textile and
apparel to Europe and North America and
USA
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Pakistan
• backbone of the export sector
• offers employment to about 40
percent of industrial labor force
Challenges
I. global recession
II. internal security concerns
III. the high cost of production
 Business Venture

• Baby girl clothing Mission

Brand.
Gap: • Main product is

.
1.Higher prices
2.Less focus on this
Baby girl frocks
• Offering Quality
clothes on lower
Provide fashionable
segment product at affordable
prices prices and to become
• Main purpose is to a customer oriented
break the company.
stereotype of higher
prices
 4

• Target
• Product • Price Market

Lower than market price Middle class family


Age ranges from 2 to 8
 Frocks Average price is 400 per
Parents of this age group
 Fabric: (cotton , frock children
lawn,malai)
• Promotion
• Vendors
. • Place
Social Media
Blogging and Article
 My home place  Local market
Contacting celebrities
 Online (Facebook Page)
 5

Investment
Challenges

• Source of Effectuation Marketing

capital Principles
(savings)
Time
• Office
t
premises
1.Bird in hand Management
(My home) 2.Pilot in the
plane Barrier to
• 1K entrance
3.Affordable loss
investment
for three Availability of
frocks
cheap vendors
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My
Motivation

1.My Passion
2.Attraction towards
designing and stitching.
3.ELM gave me an
opportunity
4.Entreprenureship is better
than Intrapreneurship
 My Experience
ELM provide the platform 7

 to make my passion my occupation.

 To make my own recognition

 Studying under the vigilance of Miss Saamiya Hameed was very motivating for me as
she always influence us to become entrepreneur rather than intrapreneur.

 ELM helped me to break the stereotype of our society in a positive manner, as a women
my boundaries are very narrow.

 This subject helped me to develop the sense of self belongingness.

MY WORK
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