The process of evaluating risks,
performance, financial health, and
future prospects of a business by
subjecting financial statement data
to computational and analytical
techniques with the objective of
making economic decision
3 Kinds of FS Analysis Techniques
Horizontal Analysis
Vertical Analysis
Financial Ratios
Horizontal Analysis
Called trend analysis
A technique for evaluating a series of
financial statement data over a period of
time with the purpose of determining the
increase or decrease that has taken place
Reveal the behavior of the account over
time (it is increasing, decreasing or not
moving?)
Horizontal Analysis
Uses financial statements of two or more periods
All line items on the FS may be subjected to
horizontal analysis
Changes can be expressed in monetary value (peso)
and percentage computed by using the following
formulas:
• Peso Change = Balance of Current Year – Balance of Prior
Year
• Percentage Change = (Balance of Current Year – Balance
of Prior Year) / (Balance of Prior Year)
Horizontal Analysis
2015 2014
Sales ₱250,000 ₱175,000
Peso Change = ₱250,000 - ₱175,000 = ₱75,000
Percentage Change = (₱250,000 - ₱175,000) / ₱175,000 = 42.86%
Interpretation:
• Sales increased by ₱75,000 from CY 2014
• It represents growth of 42.86% in 2015
Vertical Analysis
Also called common-size analysis
A technique that expresses each
financial statement item as a
percentage of a base amount
Vertical Analysis
For SFP, the base amount is Total
Assets
• Balance of Account/Total Assets
• From the common-size SFP, the
analyst can infer the composition of
assets and the company’s financing
mix
Vertical Analysis
For the SFP example
% of assets
Cash ₱200,000 200,000/1,400,000 = 14.29%
Acct. Receivable 400,000 400,000/1,400,000 = 28.57%
Inventory 250,000 250,000/1,400,000 = 17.88%
Equipment
e: 550,000 550,000/1,400,000 = 39.29%
Total Assets ₱1,400,000 Sum of the components is
100%
The largest component of Asset is equipment at 39.29%.
Cash is the smallest component at 14%.
Vertical Analysis
For the SFP example:
% of assets
Acct. Payable ₱300,000 300,000/1,400,000 = 21.43%
Notes Payable 400,000 400,000/1,400,000 = 28.57%
Owner, Capital 700,000 700,000/1,400,000 = 50.00%
Total Liabilities ₱1,400,000 Sum of the components is
and Equity 100%
RATIO ANALYSIS
Ratio Analysis
Expresses the relationship among
selected items of financial statement data
The relationship is expressed in terms of
a percentage, a rate, or a simple
proportion
Financial Ratio – composed of a numerator
and denominator
3 Financial Ratios Performance Indicators
Profitability
Operational Efficiency
Financial Health
Profitability Ratios
Profitability Ratios
Measure the ability of the company to
generate income from the use of its assets
and invested capital as well as the ability to
control its cost
• Gross Profit Margin
• Operating Income Margin
• Net Profit Margin
• Return on Assets (ROA)
• Return on Equity (ROE)
Gross Profit Margin
expresses gross profit as a percentage of
sales
it can be interpreted as the peso value of the
gross profit earned for every peso of sales
Operating Income Margin
expresses operating income as a percentage
of sales
it is the peso value of the operating income
earned for every peso of sales
operating income is computed as gross
profit less operating expenses
Net Profit Margin
expresses net income as a percentage of sales
it is can be interpreted as the peso value of
the net income earned for every peso if sales
shows how much profit will go to the owner
for every peso of sales made
Return on Asset (ROA)
measures the peso value of income
generated by employing the company’s assets
it is viewed as an interest rate or form of
yield on asset investment
in comparing companies, the company with
a higher ROA is judged to be more profitable
Return on Equity (ROE)
measures the return (net income)
generated by the owner’s capital invested
in the business
similar to ROA, the company with a
higher ROE is judged to be more
profitable
Operational Efficiency
Operational Efficiency Ratio
measures the ability of the company to utilize its assets
measured based on the company’s ability to generate sales
from the utilization of its assets, as a whole or individually
the turnover ratios are primarily used to measure
operational efficiency
• Asset Turnover
• Fixed Asset Turnover
• Inventory Turnover
• Days in Inventory
• Accounts Receivable Turnover
• Days in Accounts Receivable
Asset Turnover
an indicator of the efficiency with which the
company is utilizing all of its assets
it measures the peso value of sales generated
for every peso of the company’s assets
the higher the turnover rate, the more efficient
the company is in using its assets
Fixed Asset Turnover
similar to asset turnover, except that it is
focused on fixed assets only which is composed
of property, plant and equipment.
an indicator of the efficiency of fixed assets in
generating sales
Inventory Turnover
measured based on cost of goods sold and not
sales because inventory, upon sale, is
transferred to cost of goods sold
it makes both numerator and denominator
measured at cost
this ratio is an indicator of how fast the
company can sell its inventory
Days in Inventory
computes the average number of days that
inventories are held until sold
measures the number of days from acquisition
to sale
Accounts Receivable Turnover
measures the number of times the company
can convert accounts receivable to cash during
the year
how many times the company was able to
collect on its average accounts receivable
during the year.
Days in Accounts Receivable
measures the company’s collection period
which is the number of days from sale to
collection
a more visual indicator as compared to
accounts receivable turnover
Financial Health
Financial Health
look into the company’s solvency and liquidity ratios
Solvency – refers to the company’s capacity to pay their
liabilities
• Debt to Equity Ratio
• Debt Ratio
• Equity Ratio
• Interest Coverage Ratio
Liquidity – intents measure the company’s ability to pay debts
that are coming due (short term debt)
• Current Ratio
• Quick Ratio
Debt to Equity Ratio
indicates the company’s reliance to debt or
liability as a source of financing elative to
equity
a high ratio suggests a high level of debt that
may result in high interest expense
a debt to equity ratio of greater than 1 implies
that the company’s debt exceeds capital
Debt Ratio
indicates the percentage of the company’s
assets that are financed by debt
A high debt to asset ratio implies a high level of
debt
Equity Ratio
indicates the percentage of the company’s
assets that are financed by capital
a high equity to asset ratio implies high level
of capital
Interest Coverage Ratio
measures the company’s ability to cover the
interest expense on its liability with its operating
income
creditors prefer a high coverage ratio to give them
protection that interest due to them can be paid
the ratio greater than 1 means the company
operating income can meet its interest expense
Current Ratio
used to evaluate the company’s liquidity
basically, we want to know whether there are
sufficient current assets to pay liabilities
a ratio of 1 means current assets can fully
cover current liabilities, however, creditors
want a margin of safety. Some creditor require
a current ratio of 2
Quick Ratio
stricter measure of liquidity
it does not consider all the current assets, only
those that are easier to liquidate such as cash
and accounts receivable that are referred to as
quick assets