3
Surface Culture & Deep Culture
• Surface culture is composed of those
aspects of a way of life which are relatively
easily observed
• Deep culture provides the foundational
elements of a culture which are often
unexamined and held at the subconscious
level by most members of the society – the
attitudes, objectives, and world view.
4
Dress and Adornment
• An element of surface culture which
helps distinguish one culture from
another and even between subcultures
within a culture.
• It may be much more than just an
adaptation to the physical environment.
• It may be also an expression of concepts
held within the deep culture of the
society. 5
Guatemala
• Clothing style of
women and girls in
the Quichè
highlands of
western Guatemala.
6
Guatemala
• While it is more common
in developing countries to
see women and girls
wearing traditional
clothing (with men more
commonly wearing
western-style clothing),
men in rural regions may
still prefer traditional
styles of dress (Santiago
Atitlàn, Guatemala).
7
Samoa
• Samoan chief in
traditional
clothing. Notice
the tattoo
adornment on leg
and torso also.
8
Spain
• Spanish girls
dancing at a feria (a
fair), Jerez, Spain. In
western, developed
countries some
styles of folk dress
may still be worn.
9
China
• A popular style
of clothing
among young
Chinese males.
10
China
• The ubiquitous Mao
suit; a garment of
choice in China
since 1949 when
the
communist/Maoist
era began.
11
Kazakhstan
• Kazakh rider in the
Alatau range
south of Almaty,
Kazakhstan; a
region of the world
traditionally
inhabited by
nomadic
horsemen. 12
Uzbekistan
• Uzbek man in
Samarkand
oblast,
Uzbekistan.
13
Uzbekistan
• Grandmother
and grandson,
rural village of
Fedra, Syria.
15
Yemen
• Sari-style conservative
female-wear in
Sana'a,Yemen; a
different look than the
more common chadar
or burka worn outside
of the home by most
women in the Arabian
Peninsula.
16
Jordan
• Kufiyah (headcloth)
and igal (double
ring of black cord);
traditional raiment
of males in the
Middle East (Jordan
Valley, Jordan).
17
Morocco
• Water seller in
traditional garb; a
common sight in
Morocco at markets,
bus stations, and
other public places
where crowds gather
(Marrakech,
Morocco).
18
Jordan
• Modern Berber;
Addi Ouadderrou
of qsar Mezguida,
Tafilalt Oasis,
Morocco.
21
Italy
22
Architecture
• Another distinguishing element of
surface culture which may be
influenced by elements of deep
culture.
23
Canada
34
Mexico
• Religion is another
facet of culture that is
commonly etched into
the landscape. This
remote shrine in the
southern Baja
peninsula of Mexico
provides evidence that
Christianity is
entrenched in this part
of the world.
35
Egypt
39
Guatemala
• Family transport
with Dad at the
steering pole; on
the Rio Napo, upper
Amazon Basin,
eastern Ecuador.
42
Colombia
• Burro
transportation,
Paricutìn area,
Mexico.
44
Morocco