WELCOME to

BIS0009 Small Business Enterprise & Planning

 Lecturer term 1
 Janine Day BS2/43
• j.c.day @hud.ac.uk
• Term 2 John Day BS2/01
• j.day@hud.ac.uk
•
• Tutors:
• Chris Dent
• Alastair McKinna

BIS L1 JCD 2007

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 Z

Z SWITCH OFF
MOBILE PHONES AND
Z PLEASE DON’T
SNORE IN
THE LECTURE

YOU’LL KEEP
EVERYONE
ELSE AWAKE

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  WHY AM I DOING THIS COURSE?


 WHAT IS IT ABOUT?


 HOW DOES IT FIT WITH WHAT I HAVE

DONE BEFORE?

BIS L1 JCD 2007

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 95% of business are small
Some are entrepreneurial
All are brave
Today

grow immensely

April
Knowledge and skills

Being entrepreneurial is a useful skill and

somewhat learnable
We could all do with being more so
Your capacity can exceed ours – we are providing
a vehicle
Useful skill at individual level … as well as small
business level
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 Today
grow immensely

April
Knowledge and skills

•
• How will we help you?
• Our subject knowledge
• Our experience of running this module
• Trust us and participate
• Quote from Enterprise Educators (UK)
– Enterprise education requires educators to have the ability to
develop their student’s creativity, innovation, problem
solving and business acumen in addition to developing
attributes like the capacity to cope with uncertainty,
ambiguity and risk
• So we will always have your best interests at heart but
we might not always the best of friends!
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 How: One

• In April we want you to produce an entrepreneurial

business plan.
• Want you to behave like a small business
• What resources do we have?
YOU
Cannot do term two
without term one

U Personal
S Contact Network

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 How Two: Resources
• You – and your group skills
• Us – JD / JCD / your tutorial tutors
• Personal Contact Network
• ‘Eyes and Ears’ – walk about / go and see / look / talk / ask
• Our material is about tools and techniques and attitude
Term One Term Two

Lectures Lectures
Tutorials Tutorials BusPlan topic we have chosen

Case studies Business Plan PLUS All of term one

Workbook Portfolio Space
Assessment Assessment
Other modules Other modules

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 FRAMEWORK FOR STRATEGY AND
PLANNING



ENVIRONMENT ORGANISATION
 SOCIAL AND
TECHNOLOGICAL
INTERACTION 

FORCES STAKEHOLDERS:
• Government • Workforce
• Customers • Managers
• Competitors • Owners
• Suppliers 

• Financial Institutions • Others

OBJECTIVES
• Public
•Social
• Shareholders
•Financial
REVIEW •Mission/ Personal

PLANNING STRATEGY
Long / Short Term Growth or Survival

MARKETING PRODUCTION PERSONNEL FINANCE

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 WHAT DOES THE COURSE COVER?

• TUTORIALS PROVIDE A BASIC TOOLKIT FOR:

• PRODUCING A BUSINESS PLAN
• ANALYSIS OF A CASE STUDY
• THE BUSINESS TOOLS CAN BE USED IN ALL
BUSINESS AREAS
• LINKS TO OTHER BUSINESS MODULES

BIP210 JCD 2000

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 Forms of Strategy

IN
TE
N DE
D
ST
R AT
EG DE
Y LIB
ER
AT
E
ST
RA
UNREALISED TE
GY
STRATEGY P RO
CE
S S REVISED
STRATEGY

EGY
RAT
ST
E NT
E RG
EM
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 LESSONS FROM STRATEGY

• Factors creating strategic advantage



• Understanding the competition



• What resources are needed to win



• When to fight
BIS L1 JCD 2007
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 N G
A N NI
S PL
T I
WH A

BIS L1 JCD 2007

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 ORIGINS OF PLANNING

Originated in 19th Century

Due to:-

•Growth in size of companies

•Increased technological change
•Need to forecast, plan and control

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 WHY PLAN

AIM
5
T
HE O
E 4 BJ
TI M EC
T IV
3 WAY ES
2

1 AHEAD

BIS L1 JCD 2007

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 WHY PLAN

AIM
5
T
HE O
E 4 BJ
TI M EC
T IV
3 WAY ES
2

1 AHEAD

BIS L1 JCD 2007

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 WHY PLAN?

•
• Allocation of Resources
• Reduction of Risk
• Obtain Finance
• Improve Communication
• Improve Co-operation


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 Example

• UK Hotel Sector
• Foot and Mouth Crisis
• Reduction in tourism to countryside
• World Trade Centre
• Reduction in overseas tourists
• PLANNING CAN HELP SURVIVAL

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 PLANNING LEVELS

• STRATEGIC


• MANAGEMENT

MANAGEMENT


• OPERATIONAL
OPERATIONAL

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 STRATEGIC MANAGEMENT OPERATIONAL
TIMESCALE YEARS 1 YEAR WEEK/DAY
PURPOSE MAP DIRECTION PLAN PLAN DAILY
IMPLEMENTATION IMPLEMENTATION
UNCERTAINTY HIGH MEDIUM LOW
DETAIL BROAD MORE DETAIL VERY DETAILED
COVERS OVERVIEW
SPECIFIC VERY SPECIFIC
STRATEGIES
METHODS UNSTRUCTURED MORE HIGHLY
STRUCTURE STRUCTURED
ASSESSMENT DIFFICULT IS IT USED EASY TO ACCESS
/ AMEND

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 TASKS

ORGANISING THINKING AHEAD

WHO plans WHY plan

PLANNING

Making Decisions
IMPLEMENTING Planning WHAT
planning HOW to do

COMPLETING ON
TIME
Planning WHEN

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BIS L1 JCD 2007
 PROBLEMS



 DIVISION

 CO-ORDINATING

• of planning
responsibilities • the planning
between effort of
groups groups


TWO OPPOSING FORCES

BIS L1 JCD 2007
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 WHO IS INVOLVED IN PLANNING

INSIDERS OUTSIDERS

OWNERS CREDITORS/
SUPPLIERS
MANAGERS
SPECIALIST CUSTOMERS
PLANNERS

OTHER OTHERS
EMPLOYEES

BIS L1 JCD 2007

THESE ARE ALL STAKEHOLDERS
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 Factors Influencing Planning

FACTOR REASON FOR

IMPORTANCE
Size And Diversity Small Companies
Single Products
Less Co-Ordination
Business Environment Easier To Plan In A Stable
Environment
Products / Technology Affect Planning
Complexity
Ownership Level Of Involvement Of
Owners
Organisation Culture Bureacracy Versus
Democracy
BIS L1 JCD 2007
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 APPROACHES TO PLANNING

•Entrepreneurial

•Reactive

•Formalised

BIS L1 JCD 2007

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