Promotional Planning
11.1 Promotional Plans
11.2 Sponsorships and
Endorsements
11.3 Promotional Events
Promotional Plans
Goals
List steps in developing a promotional
plan.
Discuss recent promotional trends and
ways to stay current with trends.
promotional plan
a written, detailed description of how the
four elements of promotion will be used
advertising
sales promotion
publicity
personal selling
Sponsorships and
Endorsements
Goals
Explain the benefits of sponsorship to
the sponsor.
Define endorsements and discuss their
restrictions.
Promotional Events
Goals
Explain the promotional value of
involvement in seasonal themed
events.
Explain the promotional value of
entertainment awards.