DESCRIPTIVE RESEARCH
What is Descriptive Research?
• Describes what exists and may be able to help uncover new
facts and meanings. The main purpose of this resarch is to
observe, describe and document the aspect of a situation as it
naturally occurs. It seeks to describe the current status of an
unidentified variable, provide systematic information about a
phenomenon and observe the subjects without intervention. The
researcher does not usually begin with a hypothesis, but is
likely to come up with a hypothesis after collecting data. The
analysis and synthesis of the data provides the test of the
hypothesis. Systematic collection of infromation requires
careful selection of the units studided and measurement of
each variable.
Advantages and Disadvantages of
Descriptive Research:
ADVANTAGES DISADVANTAGES
In Descriptive Research, the subject is being There are no variables manipulated.
observed in a completely natural and
unchanged natural environment.
It does not adversely influence the normal There is no way to statistically analyze the
behavior of the subject. results.
It is often used as pre-cursor to quantittive Regarded as “unreliable” and
research designs, the general overview giving “unscientific.”
some valuable pointers as to what variables
are worth testing quantitatively.