• When all elements are fulfilled, one would add and subtract to the
activity until it merely becomes an action, and not an imitation
Memory
• The active system receiving information from senses, then organizes,
alters, stores, and retrieves it
• Encoding: A set of mental operations that makes information usable
in the brain’s storage systems
• Storage: Holding on to the information for some time
• Retrieval: Getting information in storage, and turning it into
something usable
The Model presented in class
Encoding
Maintenance
Rehearsal
External Sensory Events
Consolidation
Selective
Sensory Memory Attention Short-term Memory Long-term Memory
Retrieval
Unrehearsed
All information Information
information lost in
within a second retained indefinitely,
15-30 seconds
although may be
hard to retrieve for
some
Sensory Memory
• First stage, when information goes to the nervous system via the senses
• Iconic Memory: Visual memory that lasts around a second
• IM Capacity: All that can be seen at a time
• IM Duration: Information is quickly pushed out by new information; this process
is called “Masking”
• Eidetic Imagery: The rare ability to remember the visual/iconic memory for 30
seconds or more
• Working memory: The active system processing the information present in STM, coordinates,
interprets, and manipulates the information
• Can hold information for like 15-30 seconds
• Auditory and Visual Memory: Like an audio recorder and visual sketchpad respectively