SKIN&BEYOND

BY BEAUTEDERM
 STRENGTHS
• SERVES AS CARAGA’S DEPOT
DISTRIBUTOR OF BEAUTEDERM
PRODUCTS;
• ESTABLISHED BRAND AWARENESS
AND CREDIBILITY;
• ACTIVE AND VISIBLE SOCIAL MEDIA
ARM;
• BUSINESS PARTNERSHIP WITH MS
SYLVIA SANCHEZ’ AND RIA ATAYDE
 WEAKNESS
• ABSENCE OF COMMUNICATION
STRATEGY, ESPECIALLY ON DIRECT
SELLING AND INTERPERSONAL COMM;
ABSENCE OF MARKETING PLAN
• INABILITY TO REACH OUT TO OTHER
POTENTIAL TARGET MARKETS OF THE
REGION;
• STORE LOCATION AFFECTS BRAND
VISIBILITY AND CUSTOMER TRAFFIC
 OPPORTUNITIES
• THE UPSURGE DEVELOPMENT OF
BUTUAN CITY; URBANIZATION AND
EMPLOYMENT OPPORTUNITIES
• DEVELOPMENT OF SHOPPING MALLS
AND DEPARTMENT STORES
 THREATS
• COMPETITION WITH OTHER SKINCARE
PRODUCTS
• NATURAL CALAMITY AND DISASTERS
 MARKET SEGMENTATION
• PRIMARY (60%) – DISTRIBUTORS AND
RESELLERS
• SECONDARY (30%) – PATRONS AND
CUSTOMERS/USERS
• TERTIARY (10%) – ACCIDENTAL
CUSTOMERS (PERSUADED)
PROPOSED MARKETING
STRATEGIES
• CREATE OR DESIGNATE A BUSINESS
RELATIONS OFFICER THAT WILL
PRIMARILY CONCENTRATE ON
STRATEGIC MARKETING
INTERVENTIONS. HE WILL ALSO :

– FORMULATE A STRATEGIC MARKETING PLAN

TO INCREASE ENGAGEMENT FOR ALL
IDENTIFIED TARGET MARKETS;
– MANAGE AND MAINTAIN RELATIONSHIPS,
ESPECIALLY WITH THE DISTRIBUTORS AND
RESELLERS;
– DESIGN CAPACITY DEVELOPMENT
ACTIVITIES FOR DISTRIBUTORS AND
RESELLERS;
• CREATE OR DESIGNATE A BUSINESS
RELATIONS OFFICER THAT WILL PRIMARILY
CONCENTRATE ON STRATEGIC MARKETING
INTERVENTIONS. HE WILL ALSO :

– ADDRESS CUSTOMER ISSUES/CONCERNS IN

ACCURATE AND TIMELY MANNER
– PROVIDE MARKETING ADVICE AND
CONSULTANCY TO CLIENTS IN EFFECTIVE
MANNER
– IDENTIFY PRESENT AND FUTURE BUSINESS
DEVELOPMENT OPPORTUNITIES WITH NEW AND
EXISTING CLIENTS
– MANAGES PLATFORMS THAT WILL PROMOTE
DISTRIBUTORSHIP OF PRODUCTS
OTHER MARKETING
STRATEGIES
PROMOTE DISTRIBUTORSHIP
• CREATE A DIFFERENT SOCIAL MEDIA
PLATFORM SPECIFICALLY IN
PROMOTING DISTRIBUTORSHIP
• CONDUCT REGULAR BUSINESS
ORIENTATION FOR POTENTIAL
PRODUCT DISTRIBUTORS AND
RESELLERS
• CONDUCT REGIONAL CARAVAN FOR
POSSIBLE GROWTH AND EXPANSION
PROMOTE DISTRIBUTORSHIP
• POSTING OF TARPAULINS ON
STRATEGIC KEY AREAS, SUCH AS
CABADBARAN, GINGOOG AND TANDAG
• PRODUCE BEAUTEDERM MERCHANDISE
(SHIRTS, CAPS, FAN, ECOBAGS,
WRISTBANDS) AS PROMO GIVEAWAYS
• CO-SPONSOR/SUPPORT CITY EVENTS
AND ACTIVITIES TO IMPROVE
ORGANIZATIONAL REPUTATION AND
BRAND EQUITY
STRENGTHEN CUSTOMER RELATIONS
• STRATEGICALLY ORGANIZE THE
LOCATIONS OF DISTRIBUTORS AND
RESELLERS TO AVOID OVERLAPPING
AND CUSTOMER-SNATCHING
• DESIGN PAYMENT SCHEMES THAT ARE
MANAGEABLE AND AFFORDABLE
• DESIGN CAPACITY DEVELOPMENT
ACTIVITIES THAT WILL PROMOTE
COMMUNICATION SKILLS OF
PARTICIPANTS.
STRENGTHEN CUSTOMER RELATIONS

• PROVIDE MARKETING ADVICE AND

CONSULTANCY TO CLIENTS IN EFFECTIVE
MANNER
• PROVIDE RECOGNITION OR INCENTIVES TO
OUTSTANDING RESELLERS
• ESTABLISH A FEEDBACK MECHANISM TO
SOLICT SUGGESTIONS FOR SERVICE
IMPROVEMENT
 EXCEED TARGET SALES
• ESTABLISHMENT OF KIOSKS TO
AREAS WITH HIGH CUSTOMER
TRAFFIC, SUCH AS SM, AND VISTA
MALL
• DESIGN M0NTHLY PROMOS AND
GIMICKS TO INCREASE MARKET
ENGAGEMENT
• ESTABLISH A SYSTEM OF PRODUCT
DISTRIBUTION AND DELIVERY
THANK YOU
SKIN&BEYOND