7 R’S OF WHIRLPOOL

LOGISTICS
By Group – 3
 7 R’S OF LOGISTICS

Right product
Right Place
Right Price
Right Customer
Right Condition
Right time
Right Quality

FIRST UP 2
CONSULTANTS
1. RIGHT PRODUCT

• Product that a customer needs at present or in the

future.
.
• At the time of selecting a product, Whirlpool must also
focus on the issues that can arise.

• The company must have good product knowledge.

FIRST UP 3
CONSULTANTS
2. RIGHT PLACE

• Right product at the right place

• Demand may vary
• Right distribution strategy
• Two manufacturing units
• Sales offices around countries
• Whirlpool products are made available in retail
stores, malls ad big showrooms

FIRST UP 4
CONSULTANTS
3. RIGHT PRICE.

FIRST UP 5
CONSULTANTS
4. RIGHT CUSTOMER

• E-partner , online sales program was launched

September 2002.
• Developed a special site WhirlpoolWorldWeb.com for
B2B link aiming to reduce the gap between the
company and stakeholders.
• They launched shopping website where buyers were
able to locate dealers and compare prices and buy.
• Online shopping – emergence of IT led made
whirlpool completely customer centric focusing on
customizations and comparison.
• Demand management – this enabled tracking demand
to improve customer service and product availability.

FIRST UP 6
CONSULTANTS
• Deliver best in class service through differentiated service
experience – ‘Branded service’ - Evolve partner operation as a
direct to home channel Efforts were put in to drive call center
experience through processes and good governance.
• With a full fledged ‘state-of-the-art’ training academy the focus
was to improve the overall installation experience and right
diagnostics through in house training.
• ‘Governing principle’ balanced score card was introduced as a
measure to rate the service partners on a scale of 1 to 5 on
parameters covering service delivery, process and system. This
paid off well as there was a clear migration of service partners
from lower to higher levels and also gave a tool for the business
people to take corrective action.

FIRST UP 7
CONSULTANTS
5. RIGHT CONDITION
• Whirlpool has an option for their customers to reach them through
their website by E-mail, customer call center, and they make sure
the refund or respond as quickly as possible.
• To ensure less damage while carry the good, they launched a range
of customized built-in kitchen appliances which are specially
designed to cater to the needs of Indian kitchens.
• The new kitchen appliances include hoods with sleek designs and
enhanced features, offering customers a wide variety of 25 models
to choose from. Its extensive range of built-in kitchen appliances
includes ovens, microwaves, coffee machines, hoods, hobs,
dishwashers, refrigerators, wine coolers and water purifiers etc.

FIRST UP 8
CONSULTANTS
6. RIGHT TIME
• Time is important in logistics.
• Customer should get the product when he desires.
• So whirlpool should ensure every distributor as well as retailer has maintained stock
according to the demand.
• If the demand is created by push strategies and if there is no stock in the store,
whirlpool will lose a customer.
• Warehouse management systems (WMS) serves as a technological nucleus for
distribution operations.
• Through the processing and transmission of key data, they allow us to streamline
workflow and deliver product on time, with inventory quality, at optimized cost.”
• This help whirlpool ensure timely delivery to all customers.

FIRST UP 9
CONSULTANTS
7. RIGHT QUANTITY

FIRST UP 10
CONSULTANTS
THANK YOU

FIRST UP 11
CONSULTANTS