CAMPUS TEAM NAME TEAM MEMBERS

Dove Hair CATEGORY CONSUMER VARIABLES USED TO HYPER-

JOURNEY SEGMENT

Awareness Familiarity Consideration Purchase Advocacy

(i)Brand value of (i) Information (i)Quality , price (i)Purchase from (i)Post Purchase
hair products gathering and value of retailer store, experience
(ii)Online from Magazine Dove hair supermarket & (ii)Review Blog
advertisement and dove site product online

UNIQUE MESSAGING PRECISION

COHORT NAME COHORT DESRIPTION
FOR COHORT MARKETING PLAN
Dove Skin Cleansing CATEGORY CONSUMER VARIABLES USED TO HYPER-
JOURNEY SEGMENT

Awareness Familiarity Consideration Purchase Advocacy

(i)Brand value of (i) Information (i)Quality , price (i)Purchase from (i)Post Purchase
hair products gathering and value of retailer store, experience
(ii)Online from Magazine Dove skin supermarket & (ii)Review Blog
advertisement and dove site products online (iii) Loyalty

UNIQUE MESSAGING PRECISION

COHORT NAME COHORT DESRIPTION
FOR COHORT MARKETING PLAN
 INSTRUCTIONS
LIME 11 Case Study Case Submissions

• For LIME Registrations, Case Study Problem, • Mention your Team and Campus names on Slide 1
Solution Template and Submissions log on to:
Dare2Compete: http://bit.ly/LIME_11 • Answer each question precisely & within the space

• No other slide/appendix will be considered while

considering the solutions – pls follow the one pager per
category submission strictly

• You can use images, charts or videos to present your ideas

• Font Name- Calibri (Body) | Font Size >= 12

• Size of submission should not exceed 10 MB

• Follow the below file naming convention in the final PPT

submission: <Campus Name>_<Team Name>

Shortlists for all LIME 11 Rounds will be declared exclusively on Unilever Diaries Instagram Page