Hafida Afte

Verizon Wireless Inc.

BSAD 325F1FF
Sheri Jones
November 1st, 2010
 Verizon Wireless Inc. is a leader in providing telecommunication products and
services in the US. The company offers voice and data services to 51.3 million
customers throughout the US
 It is a joint venture with Vodafone..

 It was founded in 1995 and is headquartered in Bedminster, New Jersey.

 Verizon Wireless has progressed dramatically to shift from narrowband to

broadband services; hence transforming from a traditional telephone company
into a provider of full-service communications networks that deliver high-speed,
mobile connectivity
 Mission

 As a leader in communications, Verizon's mission is to enable people and

businesses to communicate with each other.
“We are also committed to providing full and open communication with our
customers, employees, and investors”

 Purpose

 To provide customers with the highest level of satisfaction by offering

quality products and services.

 Stakeholders

 Directors
 Shareholders
 Employees
 Customers
 MARS MODEL
 Verizon clearly applies the MARS model in its strive to create and maintain a
strong work force:

 M: Motivation; by offering performance incentives, promotion and

empowerment
 A: Ability; by intensive training, chance to balance work and private
life, daily work review meetings
 R: Role perception; by a clear Code of Conduct, and a clear
understanding of where employees fit in the organization and how they
contribute to the overall mission
 S: Situational Behavior, by providing employees with all the required
tools, equipment and work space to accomplish the job.
 Verizon is aware that they need a highly motivated, well trained, and team
oriented workforce to maintain and develop their increasing complex
telecommunication portfolio .
 Challenges of Verizon Wireless Inc

 Challenges

 Hard competition by other operators like AT&T, Spring Nextel,

T-mobile...
 Fast changing customer demands, especially move from voice
to high speed data services
 Increasingly more complex network and product structure
requiring extended, and additional skills within the workforce.
 Opportunities of Verizon wireless inc

 Expansion in markets outside the US, especially in the

developing countries

 International presence serving long distance voice and

data demand of other “globalized” companies

 Developing new services due to customer demand for high

speed data services, and applications (e.g. online gaming,
e-business, secure e-mail like Blackberry)
 Recommendations.

 Intensify training of employees

 Launch user friendly, and user demanded
services faster than the competition
 Develop a much stronger international
presence
 References
Verizon Wireless, 2009. The History of Verizon Communications". Retrieved on October 27, 2010

from, http://investor.verizon.com/profile/history/.   (Slide 1)

Kelly, H., 2007. "Verizon Wireless to join Vodafone in upgrade to LTE". RCR Wireless News.

Retrieved on October 27, 2010 from (Slide 2) http://www.rcrnews.com/apps/pbcs.dll/article?

AID=/20070920/SUB/70920004

PC World,2008. "New Network". PC World. Retrieved on October 27, 2010 from

http://www.pcworld.com/businesscenter/article/155240/verizon_aims_

for_lte_deployment_in_2009.html.  (Slide 5)