Qualitative Research Quantitative Research

1. 1.

2. 2.

3. 3.

4. 4.

5. 5.

6. 6.

7. 7.

8 8
DIFFERENCES OF QUALITATIVE
AND QUANTITATIVE RESEARCH
Criteria Qualitative Research Quantitative Research
1. Purpose To understand & interpret To test hypothesis, look at
social interactions cause & effect, & make
predictions
2. Group Studied Smaller and not randomly Larger and randomly
selected selected
3. Types of Data Words, images, or objects Numbers and statistics
Collected
4. Objectivity & Subjectivity is expected Objectivity is critical
Subjectivity
Criteria Qualitative Research Quantitative Research
5. Results Particular or specialized findings Generalizable findings that can be
that is less generalizable applied to other populations

6. Scientific Method Exploratory or bottom-up: the Confirmatory or top-down: the

researcher generates a new researcher tests the hypothesis
hypothesis and theory from the and theory with the data
data collected
7. Most Common Research Explore, discover, & construct Describe, explain, & predict
Objectives
8. Final Report Narrative report with contextual Statistical report with correlations,
description & direct quotations from comparisons of means, &
research participants statistical significance of findings
EXERCISE:
Directions: Write QLT if the statement
describes Qualitative Research and QNT
if it is Quantitative Research.
1. It uses words,
images, or objects.
2. The scientific method id
confirmatory or top-down, which the
researcher tests the hypothesis and
theory with the data.
3. Statistical report with correlations,
comparisons of means, & statistical
significance of findings are presented
as final report.
4. Subjectivity is expected
in this research.
5. Smaller and not randomly
selected as participants/
respondents.
Quiz #7 November 28, 2019
Directions: Differentiate QLT Research
and QNT Research by completing the
table below. Copy the table.
 Criteria Qualitative Research Quantitative Research

1. Types of Data Collected

2. Objectivity & Subjectivity

3. Purpose

4. Group Studied

5. Final Report
ASSIGNMENT:
1. What are other types of research?
2. Enumerate and define each type.