Who is BI for?

BI has made/is making an impact:

• BI for management
• Operational BI
• BI for process improvement
• BI for performance improvement
• BI to improve customer experience (QCE – Quality of Customer
Experience)
BI for Management
• With BI, it is right information at the right time.
• With the help of BI front-end tools, managers are able to use the
information made available to gain business value.

BI helps report:
• How sales are in the various regions?
• Whether the project is on budget or is overshooting?
• Whether costs are exceeding budgets?
• What items customer buys most?
• What is that your company is best at?
Operational BI
Assume a typical manufacturing-to-shipment scenario. A customer places an order.
Before accepting the order, the customer service representative might want to
check whether adequate inventory is available. For this he may look at a report
generated within an order inventory system or furnished through a BI solution.

• Operational BI will have to interact either directly with a transaction system or be

sourced by a data warehouse that is updated in near real time several times in a
day.
BI for Process Improvement
Eg: A retail store was running into cash flow problem. Goods from the
retail store were delivered to customer on time. So, ontime delivery
was not a problem. But the invoice was sent to the customer after a
week.
Sol: BI had helped the company to monitor this process and identify
the road-block. Using the BI-generated information, the store was able
to act to reduce the delivery-to-invoice time to a couple of days and
come out victorious
BI for Performance Improvement

• A company can use BI tools to understand the customer

demographics before deciding to launch a product in a particular
region.
• The launch of the right product means better profits as there will be
more customers for it.
BI to Improve Customer Experience
• BI helps companies serve their customers better and win the
customer satisfaction, loyalty, and advocacy.

• Eg: An airline uses BI to help identify frequent fliers. They come up

with schemes like upgradation from economy to business class based
on availability, giving priority to their frequent fliers.
BI Users
Broadly classified as:
• Casual users
• Power users
Casual Users
• Consumer of information in pre-existing reports.
• Usually executives, managers, customers or suppliers .
• Decisions made based on acquired information.
• They do not create report.

Power Users
• Producers of information.
• Usually developers, administrators, business analysts, IT professionals, etc.
• Developers can develop reports, write queries, fix/tweak/optimize query,
slice/dice the information, and analyze information/data to get better insight.
• Usually use powerful analytical tool to access data from data warehouse and
other sources both inside and outside organization
Business Intelligence Applications

Technology solutions
• DSS
• EIS
• OLAP
• Managed query and reporting
• Data mining

Business Solutions
• Performance Analysis
• Customer analytics
• Marketplace analysis
• Productivity analysis
• Behavior analysis
• Sales channel analysis
• Supply chain analytics
1- DSS Direct Support Systems
• DSS stands for Direct Support System.
• It Support decision making at the operational and tactical level
2.EIS – Executive Information System
• EIS stands for Executive Information System
• Specialised for of DSS
• It support decision making at the management level
• It provides relevant internal and external information to senior
executives
3 – OLAP Online Analytical Processing
• OLAP Stands for online analytical Processing
• The lifeline of OLAP system is multidimensional data
• OLAP access tools allow the slicing and dicing of data from varied
prespective
4- Managed Query and Reporting

• This tool includes predefined standard report report wizard and

report designer which are essentially used by developers to create
report.
• Then there is report builder essentially used by businesses to quickly
create a report according to the given report template
Data Mining
• Data Mining is about unravelling hidden pattern spotting trends etcs
• Example : Amazon Recommend List when you buy an item
1 Performance Analysis
• This analysis facilitate optimum utilization of employee finance or
resources
• Once performance analysis is done you will know which employee to
retain or reward
• The performance analysis of the business will give a clear insight
Market Analysis
• Helps to understand the market better
• Ex : To understand how the
• The Customer
• The Competitor
• The Product
• The Changing Market Dynamics
2 Customer Analytics
• Plays a vital role in predicting the customer behaviour pattern
• Helps to capture data about customers behaviour and enabling
business to make decision such as direct marketing or improved
relationship with customer (CRM)
Productivity Analysis
• Productivity – Ratio of output produced per unit of Input
• Aimed at enhancing enterprise profitability
• It is based on business metrics that enable the enterprise to increase
it profitability .
Behaviour Analysis

• The analysis helps predict the trend such as purchasing patterns, on-
line buying etc
Sales Channel Analysis
• The analysis that help to decide the best channel for reaching out
your product / services for use or consumption by the customer/
consumers
• A good Market Mix Consist of 4P
• Price
• Product
• Place
• Promotion
Supply Chain Analysis
• This analytics help to optimise the supply chain from
• Planning
• Manufacturing
• Sales
• Helps to spot a trend
• Identify problems and opportunities in supply chain function such as
sourcing , inventory management , manufacture ,sales , etc.
BI Roles and Responsibilities
• BI roles are classified into: Program Role and Project Role

Refer PDF For Detailed

Information