PRASADAM

Abhijit Chaudhory-PGP04001
Ashish Nagrale-PGP04017
Mahirishi madhukar
Team profile
 Problem statement
-To provide durable Prasad to pilgrims who comes from longer distance
-Unique sweets identifies individual location
-taste, hygiene, and durability

Problem Interviews
Market study to nearby area of Poanta Gurudwara
With pilgrims who comes from local and distance
Positive feedback-durability
-hygiene
-Taste
Negative feedback-local competition
-marketing
Lean canvas
 Idea Testing Process

1.Identifying consumer.
2.Product procurement.
3.Identifying a viable shop with good location and make
deal to test our product in their shop.
4.Sampling of our product to other local people, friends
5.Taking feedback.
 Plan Execution

We arrange our special Prasad item In paonta sahib and

made a deal with a famous shop in paontasaheb naming
Bikaner Pratisthan, the shopkeeper ask his customers to
try our product and after that he also ask for feedback .
We also gave free sample to some of pilgrims, local
people, friends and collected feedback for our product.
 Learning and outcomes
• Customer like the taste of our product.
• They are willing to pay the same amount as the other
available item.
• There are other competitor also in the market.
• Marketing and promoting is a bit tough task for our
product.
• Opening a physical shop near Gurudwara near Paonta
will not be easy.
 What will be next

1.We will promote and market our product through online

and offline media.
2.We will contact various local shop to sell our product and
also try to open a small physical shop in paonta.
3.We will also open a online B2B and B2C platform for our
product.
4.If this idea become successful here then we will try to look
for expansion at different religious locations
 Short term goal
At first rather than opening our own shop
We’ll try to collaborate with local vendors.

pros: Cons:
-It’ll overcome our cash crunch situation. -finding reliable vendor.
-Immediate action on business operation. -Trust issue.
-Helps in further analyzing the Market. -Sharing our knowhow.
-Sharing the risk. -Sharing the profit.
-look forwards towards franchising -Ownership issue.
 Promotion
Advertisement :
Flex on street/nearby area of Gurudwara
Nearby bus stop
Online advertisement
-google adword
-Social media promotions
-mouth publicity
(by taking care of experience and value addition to customers)
 Operation
Problems :
1) Product portfolio
2) Finding vendor
3) Term & conditions
4) Trust issue
5) Selling and distribution
6) Maintaining brand value
7) expansion
Thank you