A sentence describing a company's

function, markets and competitive
advantages; a short written statement of
your business goals and philosophies
 Ú
 
€ §hese 2 terms create synergy

€ Purpose speaks of the contribution a

firm can make to the society

€ Mission on the other hand defines role

of organisation in the society
 r 

Ú
 Ú 
J
stablish boundaries to guide strategy

2 Acknowledge responsibility to various

stakeholders

3
stablish standards for organisational

performance
  
Ú
 Ú 
J nity of purpose
2 asis of motivation
3 oundation of standard
4 reating organisational climate
5 Maintains the time
6 Provides basis for allocation of tasks
7 erves as a means of control


 
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 Ú 
J Mission stated is clear

2 Mission stated is feasible

3 Mission stated is precise

4 Mission stated is distinctive

 Ú 
0 states its mission as follows -
³0industan evers commitment to national
priorities has ensured that the company is
part of people¶s lives at the grass root level,
making a difference to India and Indians-in
depth, in width and size 0industan ever has
always identified itself with the nation¶s
priorities: employment generation,
development of backward areas, agriculture
linkages, exports, contribution to the
exchequer etc ´
 Ú
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 Ú 
J Describe what your company does
Describe precisely what your company
does

ample Mission tatement -

My company's purpose is to:
€ ell shoes
€ Provide educational services
€ Grow market vegetables
2 Describe how you do it
Involves brief description of how the
company works involving values the
company wants to be related with

€ Provide high product quality

€ Provide superior customer service
€ Protect the quality of the environment
€
nsure equal access to resources
€
ncourage innovation/creativity
€ Practice sustainable development
ample Mission tatements
My company's purpose is to:
€ ell shoes of the highest quality

€ Provide educational services that allow all

children to experience learning success

€ Grow market vegetables using organic,

sustainable farming practices
3 Add why
§his is the part that describes your spark, or the
passion behind your business

ample Mission tatements

€ ell shoes of the highest quality so every
customer can find a pair of shoes they actually
love to wear

€ Provide educational services that allow all

children to experience learning success and
become life-long learners and contributing
members of our community
€ Grow market vegetables using organic,
sustainable farming practices to give people
safe and healthy food choices

4 Put your mission statement to work

€ You want your mission statement to be front
and center in the minds of everyone who
works in your business and communicated to
customers and/or clients
€ ome businesses go so far as to make their
mission statements the themes of their
advertising campaigns If you do nothing else,
you should make sure your mission statement
is highly visible in your business premises, on
your website if you have one, and on all your
marketing materials

€ A good mission statement isn't just a slogan,

it's an operations manual and it can't provide
the guidance it's intended to provide if people
aren't familiar with it