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INTRODUCTION :

þThe retail sector in India is witnessing a huge

revamping exercise as traditional markets make way for
new formats such as departmental stores,
hypermarkets, supermarkets and specialty stores.

þ Western-style malls have begun appearing in metros

and second-rung cities alike introducing the Indian
consumer to a shopping experience like never before.
þThe Indian retail industry is the fifth largest in the
world. Comprising of organized and unorganized
sectors.

þIt is one of the fastest growing industries in India,

especially over the last few years

þThough initially, the retail industry in India was

mostly unorganized, however with the change of
tastes and preferences of the consumers, the industry
is getting more popular these days and getting
organized as well
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þ Ôantaloon Retail (India) Limited, is India·s leading
retailer that operates multiple retail formats in both
the value and lifestyle segment of the Indian
consumer market.

þHeadquartered in Mumbai (Bombay), the company

operates over 12 million square feet of retail space,
has over 1000 stores across 71 cities in India and
employs over 30,000 people

þ The store size of pantaloons is around 15000 sq

ft.
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a pgile a Biba
a UMM a 109 F
a Bare Denim
a Remanika
a Bare 7to14
a Spykar
a Chalk
a Rig a Lilliput
a ]
atch a Lee Cooper
a All a Indus league
a Honey
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a ptmosphere
a Lights
a Music
a Color
a Fragrance
a Furniture and fixtures
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a Ôantaloons visual merchandising is creative,
innovative and outstanding which can be seen from
its own in-house private brands such as John Miller.
a pll the merchandise is placed at both 360 degree and
180 degrees.
a The new launched products are showed by
prominent color back ground.
a Window display is highly interactive for impulsive
buyer.
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a Ôantaloon Retail is the first company in the organized retail
sector in India to win an accredited ISO Certificate
exclusively for its Supply Chain & Logistics function.
  

a To survive in the tough competition all retail outlets use
different strategies to attract customers and to retain them
å Events
å Fests
å Loyalty programs


a Toys for Joys

a Mother·s Day
a pwesome Threesome
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a Donate old or new toys at Ôantaloons.

a Get discount coupon worth Rs.50.
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a In store announcements.
a Ôut out banners at places.
a Organized a drawing competition.
a Media publicity through Big FM
a Ice breaking sessions with kids through games.
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a To make their day special by surprising them at Ôantaloons.

a Kids were asked to bring their mums at Ôantaloons. They
were welcome by a rose, their favorite song, message from
their kids, games, cake cutting«FUN!!
‰

a Ôantaloons celebrate various types of fests in order to boost

sales and retain customers. The two fests that took place in
May and June are:

å Denim Reunion
å Formal Fest
     

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The Kirana Stores which we visited was

Senthil stores in chennai
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