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Is this a fact??

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aIt is the process of

selection and
organization of
environmental stimuli
and interpreting them
to provide meaningful
experiences for the
perceiver´

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á
ensation
- n individual¶s ability to
detect stimuli in the
immediate environment

election
- The process a person
uses to eliminate some of
the stimuli that have been
sensed and to retain
others for further
processing
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 rganization
- The process of placing
selected perceptual
stimuli into a framework
for astorage ´
4 Translation
- The stage of the
perceptual process at
which stimuli are
interpreted and given
meaning

    !
Î Stages in Perception Selecting Stimuli
xternal factors : Nature,
Receiving Stimuli Location,
ize, contrast,
ü xternal & Internal) Movement, repetition, similarity
Internal factors : Learning,
needs, age, Interest,

Organizing
Interpreting Figure Background ,
ttribution ,
tereotyping,
Perceptual Grouping
Halo ffect, Projection ü similarity, proximity,
closure, continuity)

Response
Response
Covert: ttitudes ,
Covert:
Motivation, ,
ttitudes
Motivation,
Feelings
Feeling
vert: Behavior,
vert: Behavior
ction
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Î mployment
interview
Î Performance
evaluation
Î mployee efforts
Î mployee loyalty
Î Perception
Mapping

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 number of factors operate to

shape and sometimes distort

perception These factors can

reside in the @
 
, in the

object or 
  being

perceived or in the context of

the  

 in which the

perception is made

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†actors in the perceiver
6 ttitudes
6 Motives
6 Interests
6 xperience
6 xpectations

†actors in the situation

Perception
6 Time
6 ork
etting
6
ocial
etting
†actors in the Target
6 Novelty
6 Motion
6
ounds
6
ize
6 Background
6 Proximity
6
imilarity
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Î It is the process by which

we group outside stimuli
into recognizable and
identifiable patterns and
whole objects
Î x-bject with wood,4
legs, a seat, a back and
armrests is CHIR

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)  
"

Î Continuity

Î Closure

Î Proximity

Î
imilarity

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Î Mis-interpretations
could lead errors
- Judgmental rrors
Î
imilarity rrors
Î Contrast rrors
- Perceptual rrors
Î Perceptual defense
Î Halo effect

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Î Internal ttribution
- Perception that outcomes
are due to
motivation/ability rather
than situation or fate

Î xternal ttribution
- Perception that outcomes
are due to situation or
fate rather than the
person

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6 Consistency
6
istinctiveness
6 Consensus

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½
 ½


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½

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