i
Is this a fact??
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a
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"
á ensation rganization
- n individual¶s ability to - The process of placing
detect stimuli in the selected perceptual
immediate environment stimuli into a framework
election for astorage ´
- The process a person 4 Translation
uses to eliminate some of - The stage of the
the stimuli that have been perceptual process at
sensed and to retain which stimuli are
others for further interpreted and given
processing meaning
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!
Î Stages in Perception Selecting Stimuli
xternal factors : Nature,
Receiving Stimuli Location, ize, contrast,
ü xternal & Internal) Movement, repetition, similarity
Internal factors : Learning,
needs, age, Interest,
Organizing
Interpreting Figure Background ,
ttribution ,tereotyping,
Perceptual Grouping
Halo ffect, Projection ü similarity, proximity,
closure, continuity)
Response
Response
Covert: ttitudes ,
Covert:
Motivation, ,
ttitudes
Motivation,
Feelings
Feeling
vert: Behavior,
vert: Behavior
ction
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#
% "& ' "&%
Î mployment
interview
Î Performance
evaluation
Î mployee efforts
Î mployee loyalty
Î Perception
Mapping
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$
) "
perception is made
|
(
) "
actors in the perceiver
6 ttitudes
6 Motives
6 Interests
6 xperience
6 xpectations
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,& & "
) "
Î Continuity
Î Closure
Î Proximity
Î imilarity
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+
"
Î Mis-interpretations
could lead errors
- Judgmental rrors
Î imilarity rrors
Î Contrast rrors
- Perceptual rrors
Î Perceptual defense
Î Halo effect
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- ."
Î Internal ttribution
- Perception that outcomes
are due to
motivation/ability rather
than situation or fate
Î xternal ttribution
- Perception that outcomes
are due to situation or
fate rather than the
person
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Õ
6 Consistency
6 istinctiveness
6 Consensus
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%
½ ½
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!
/
½
½
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#
"
2
2
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$
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