Management
Chapter 1
Introduction to E - Commerce
What is E- Commerce ?
Definition
E commerce is the use of electronic
communications and digital information
processing technology in business transactions
to create, transform, and redefine relationships
for value creation between or among
organizations, and between organizations and
individuals.
E-Business vs. E-commerce
E-business includes all electronic–based
information exchanges within or between
companies and customers. In contrast e-
commerce involves buying and selling
processes supported by electronic means,
primarily the Internet.
Cont..
E-commerce includes e-marketing and
e-purchasing \e-procurement .E-
marketing is the marketing side of e-
commerce. It consists of the companies
efforts to communicate about, promote,
and sell products and services over the
Internet.
The flip side of e-marketing is e-
purchasing, the buying side of e-
commerce. It consists of companies
purchasing goods and services and
information from online suppliers.
History of E- commerce
Early business information exch1ange efforts –