Group 6:

Tuan Nguyen
Gordon
Di
Willie
Rae
Content
Introduction
Business Model
Input-Output Process
Distribution Strategy
Facilities Design
Customer Service
Conclusion
Introduction
Taiwan-based multinational corporation.
No.1 Laptop Supplier
Revenue 2009: 17.9 billion US dollars
Shipment 2009: 39.8 millions units
Laptop Market share Q1 2010: 19.4%
Year over Year Growth: 55%
Employee: 7500
Business Model
ACER
(Indirect)
Outside
Component Suppliers

Contract Manufacturers
Laptop Assembly

Dealers, OEM
Distribution VARs, Customer/
Retailers Other PC
Makers
 

FINAL CUSTOMER
Final Sales, Small and medium
Service, corporate, leader in
developing countries
Support
Type of Process
Type of process:
Batch production

Degree of Automation:
High Automation Machine
The major steps of Manufacturing a laptop

Laptop circuit board manufacture

Assembly
Testing and inspection machine
Major steps of input, transformation,
output.
The suppliers of
Printed Circuit Board, Research and
Wire resistor, capacitor development

outsourcing

The suppliers of professional mold specialized manufacturing equipments +

manufacturing experience Sale to
+Production Technology Management customers

The suppliers of CPU, memory, hard

disk , Liquid crystal display produce by
themselves

Input (suppliers) transformation (process of manufacturing) output (to customers)

Sourcing strategies
In 2009, Asian suppliers made up the highest
proportion .
Quanta
Compal
Wistron
Supplier code of conduct
Collecting and reviewing valid EICC audit reports
On-Site Audit:
 Third party audits
 In-house audits
 SER performance assessment
Increase the number of supplier audits
Distribution strategies
Sells its products through distributors
Multi-brand strategy
Competitive and efficient global operations
Customer-focused and complete marketing capability
Sells its products through distributors
Never sell its products to customer directly
Where to buy
Multi-brand strategy
 Acquisition
 Gateway
 Packard Bell
 eMachines
 Developed to differentiate the design of products to
meet different consumer groups
Competitive and efficient global operations
Simplified
 Reduce operating costs
Focus
 Focus resources on core business
 Focus on main product
Customer-focused and complete marketing capability

Understand the real needs of customers

Bring new products to market quickly
Listening to customers’ feedback
Product design
Green product design

Easy Disassemble Design

Ferrari design
Green product design
 materials
 avoids using hazardous materials from design phase of a product
such as mercury, cadmium and lead
energy efficiency
 Based on the life cycle concept, we offer high-quality products that
are energy and resource efficient, low in pollutants and hazardous
substances, and easy to recycle
recycling
 include the recycling of discarded products, Minimized the risk
of the pollution and hazards on the product life cycle.
Easy Disassemble Design
Convenience for user to upgrade and replace
Convenient maintenance
Easy to disassemble and recycle end-of-life computers
Ferrari design
Ferrari one 200

A Ferrari is not just about speed.

It is an expression of beauty,
power, excitement, and pleasure.
A Ferrari exudes from the original
concept to the finished product.
And the Ferrari one 200 offers the
same sensation down to the finest
detail.
Facilities selection and design

Facilities make a difference. They can provide

a competitive edge by enabling and leveraging
the latest process concepts.
Location Selection
The components of Acer are mainly produced and
processed by Foxconn
 Acer America Corporation, headquartered in San
Jose, California, is a member of the Acer Group. Acer's
R&D, engineering, manufacturing and marketing
operations in the United States and Canada are
handled by Acer America.
The Australian subsidiary of Acer is Acer Computer
Australia (ACA)
Acer's subsidiary in India is Acer India (Pvt) Lt.
Design
Acer Integration Centre
Warehouse facilities
Acer Onsite Service Engineers
National call centre
Technical support department
Acer provides many facilities about their products,
Service & support and where you can buy the Acer
products. You can buy online Acer products and
Accessories at Acer’s store.
Design (cont.)

Green Office
Acer considers the office an important arena for its to
demonstrate its commitment to environmental
protection, include: Electricity Conservation Water
Conservation Waste Management
Quality assurance

Each Acer product passes through up to three quality

control checkpoints before being shipped to the
customer.
All components in Acer systems are manufactured
under ISO9001 and ISO9002 quality control standards
Acer then performs a second quality control audit at
contracts of its assembly plant.
The Acer Integration Centre can conduct a third
quality check to ensure the products will work in your
software and hardware environment.
Acer’s strong focus on product quality reduces
annoying and time-consuming product returns and
system failures.
Customer service
Answers by Acer

What is Answers by Acer?

Answers by Acer is a 24/7 support service designed to give
you smart comprehensive solutions to all of your
technology questions.

We can help you

Acer’s industry experts are available round-the-clock to
help you resolve any issues related to your PC, peripheral
devices, software and networking.
(1)Watch TV on your Media Center PC
(2)Learn more about Windows
(3)Set up a wireless network at home
(4)Configure your universal remote
(5)Set up your e-mail
(6)Configure parental controls on your PC
How it works
Product Recycle
Acer are committed to providing our customers with sound
avenues to responsibly manage Acer’s branded products that
have reached the end of their useful life.

Individual Producer Responsibility

Recycling Performance
Recycle Your Old Technology
(1)Review State Legislation
(2)Acer Recycle Program
(3)Asset Management Services
Fix My Acer
It is a web application to facilitate the repair of Acer Notebook.
Acer Service Centre
The 1st level of service and support includes:
(1)Hotline service to customers.
(2)Technical problem reporting and solving.
(3)Provides carry-in and/or on-site service to customers.
The 2nd level of service and support includes:
(1)Repairs for both warranty and Out-of-Warranty Acer
hardware products.
International Travelers Warranty

Scope: The ITW is a separate program from the local warranty

• ITW cannot be interchanged with the local warranty.

• ITW does not apply in the country of purchase.
• ITW is only applicable where there are ITW service locations.
• To comply with Microsoft's licensing regulations,the ITW does
not cover software-related issues. You are responsible for
providing recovery and software backup discs if required.
Conclusion
Challenges:
Increasing competition
Decreasing profitability
Fast changing technology
Acer’s strategies:
Channel business model
Multi-brand
Lean operation
Focus in research and development