Messages
© BSCS Chapter 4 - 1
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Effective Business
Writing
Audience-
Purposeful Concise
Centered
© BSCS Chapter 4 - 2
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Three-Step Writing Process
© BSCS Chapter 4 - 3
Department of Comput
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Analyze Your Purpose
General Specific
Realism
Timing
Delivery
Acceptability
© BSCS Chapter 4 - 4
Department of Comput
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Profile Your Audience
© BSCS Chapter 4 - 5
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Gather Information
Supervisors,
Audience
Colleagues, and
Input
Customers
© BSCS Chapter 4 - 6
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Provide Information
Accurate Ethical
Precise
© BSCS Chapter 4 - 7
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Channel and Medium
Richer Leaner
Faxing E-mail
Instant
Global Communication Websites
Messages
© BSCS Chapter 4 - 10
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Speed of Information
Dispersed Audience
Electronic
Communication
Inappropriate Content
Reduced Productivity
© BSCS Chapter 4 - 11
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Relating to the Audience
© BSCS Chapter 4 - 12
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The “You” Attitude
Instead of This Use This
You should never use that type That type of paper doesn’t work
of paper in the copy machine. very well in the copy machine.
© BSCS Chapter 4 - 13
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Emphasize the Positive
Instead of This Use This
Show
Show Explain
Explain
Understanding
Understanding Credentials
Credentials
Provide
Provide Be
Be Believe
Believe in
in
Evidence
Evidence Sincere
Sincere Yourself
Yourself
© BSCS Chapter 4 - 15
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Promote Practice
Goodwill Diplomacy
Politeness
and Courtesy
© BSCS Chapter 4 - 16
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Gender Race or
Ethnicity
Bias-Free
Language
© BSCS Chapter 4 - 17
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The Company’s Image
• Be a spokesperson
© BSCS Chapter 4 - 18
Department of Comput
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