Of
Consumer Behaviour
- Perception
- Attitudes
- Personality
What do you see?
What do you see now?
What colour comes to mind?
8 Organizational
Behavior / Perception
9 Organizational
Behavior / Perception
What do you see?
Attention
Low- High-
involvement involvement
Interpretation
Low- High-
involvement involvement
40
One-page ads
Mean noted scores
28 Organizational
Behavior / Perception
• Factors influencing Perception
Factors in the perceiver
• Attitudes
• Motives
• Interests
• Experience
• Expectations
Factors in the situation
• Time Perception
• Work Setting
Factors in the Target
• Social Setting
• Novelty
• Motion
• Sounds
• Size
• Background
29 • Proximity Organizational
• Similarity Behavior / Perception