NAMA KELOMPOK:

1.Melly Nadia (C1C017039)

2.Wirna Erganda Putri (C1C017064)
3.Mari Renta (C1C017073)
4.Elisa Hawalia Ramli (C1C017099)
Agenda Style
Tujuan
01 Profitabilitas
Memaksimumkan nilai pemegang saham
Risiko
Pendekatan banyak stakeholder

Konsep Strategi
02 •Dua tingkatan strategi

Strategi Tingkat Korporat

03 •Perusahaan dengan industri tunggal
•Perusahaan yang berdiversifikasi yang tidak
berhubungan
•Perusahaan yang berdiversifikasi yang berhubungan
•Kompetensi inti dandiversifikasi korporat
•Implikasi dari desai sitem pengendalian

04 Strategi Unit Bisnis

•Misi unit bisnis
•Keunggulan kompetitif unit bisnis
 TUJUAN
Tujuan adalah hasil akhir yang ingin dicapai oleh organisasi. Tujuan
perusahaan ditentukan oleh manajemen puncak(CEO) perusahaan
yang bersangkutan, dengan mempertimbangkan hasil nasihat yang
diberikan oleh para manajer senior lainnya, dan biasannya kemudian
diratifikasi oleh dewan direksi.

Pada banyak perusahaan tujuan perusahaan biasannya dirancang oleh

pendirinya yang kemudian berlaku untuk generasi selanjutnya

S c i e n c e Te c h n o l o g y E n g i n e e r i n g A r t s M a t h e m a t i c s
 Profitabilitas
TUJUAN

Profitabilitas dinyatakan melalui persamaan yang

merupakan hasil dari dua rasio yaitu persentase margin
laba (profit margin percentage) dan perputaran investasi
(investment turnover). Produk dari dua rasio ini adalah
pengembalian atas investasi (return of investment--ROI)

ROI = (Pendapatan-Beban)/Pendapatan x Pendapatan/Investasi

Memaksimalkan
Nilai Pemegang
Saham
TUJUAN

Sebuah perusahaan yang mencari laba pada dasarnya

memiliki tujuan memaksimalkan nilai pemegang
saham , ukurannya adalah naiknya harga saham.

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Presentation
Risiko TUJUAN

Tingkat pengambilan resiko sangat bervariasi, tergantung pada

kepribadian atas masing – masing individu di jajaran manajemen.
Akan tetapi selalu ada batas atas; sejumlah organisasi
perusahaan secara terang – terangan menyatakan bahwa
tanggung jawab utama manajemen adalah menjaga aset – aset
perusahaan, sedangkan profitabilitas menjadi tujuan kedua.

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Presentation
Pendekatan
Banyak
Stakeholder
TUJUAN

Sebuah perusahaan bertanggung jawab kepada banyak

stakeholder; para pemegang saham, konsumen, para pegawai,
para pemasok, dan masyarakat. Sebuah perusahaan tidak hanya
semata-mata mencari keuntungan, juga mencari keseimbangan
seluruh pemangku kepentingan perusahaan.
 KONSEP
STRATEGI
Dua Tingkatan Strategi

Strategi untuk perusahaan

1
secara keseluruhan
(Corporate Strategy)

2 Strategi untuk unit

usaha dalam
perusahaan (Business
unit strategy)
 Strategi Tingkat Korporat
Perusahaan-perusahaan Perusahaan dengan Implikasi dari Desain
dengan Industri Tunggal Diversifikasi yang Sistem Pengendalian
Berhubungan
Masalah kunci bagi desainer
Perusahaan yang Perusahaan sitem pengendalian :
berkonsentrasi pada berpartisipasi dalam bagaimana bentuk dan
satu usaha saja bisnis yang beragam struktur pengendalian antara
tetapi masih saling NuCor, Procter&Gamble, atau
terkait produk yang Textron
dihasilkan

Perusahaan berpartisipasi Kompetensi inti : kemampuan

dalam bisnis yang beragam perusahaan untuk mencapai
yang tidak saling terkait kinerja yang lebih tinggi dan
antar produk yang menambah nilai signifikan bagi
dihasilkan pelanggan
Perusahaan dengan Kompetensi Inti dan
Diversifikasi yang Diversifikasi Korporat
Tidak Berhubungan
Strategi Unit Bisnis
Strategi unit bisnis berkenaan dengan
bagaimana menciptakan dan
memelihara keunggulan kompetitif
dalam masing masing industri yang
telah dipilih oleh suatu perusahaan
Untuk berpartisipasi .
Strategi unit bisnis bergantung pada 2
aspek yang saling berkaitan:
(1)Misinya
(2)Keunggulan kompetitifnya
 Strategi Unit Bisnis
Misi unit bisnis

01 Bangun
Misi ini menyiratkan tujuan menambah pangsa pasar

Pertahankan 02
Misi strategis ini diarahkan pada perlindungan pangsa pasar
unit bisnis dan posisi persaingan

03 Panen
Misi ini mempunyai tujuan memaksimalkan laba jangka pendek
dan arus kas, bahkan dengan mengorbankan pangsa pasar

Divestasi 04
Misi ini mmenunjukkan suatu keputusan untuk mundur dari
bisnis melalui proses liquidasi perlahan lahan atau penjualan
segers
 Strategi Unit Bisnis
Keunggulan kompetitif
unit bisnis
Bangun

Setiap unit bisnis harus mengembangkan kompetitifnya untuk dapat

melaksanakan misinya.
Pendekatan analisis industri dan analisis rantai nilai dapat membantu
mengambangkan keunggulan kompetitif yang superior dan
berkesinambungan
 Strategi Unit Bisnis
Analisis industri

Model lima
kekuatan porter Bangun

Pendatang baru

Pesaing dalam
pemasok pelanggan
industri

Produk
pengganti
 Strategi Unit Bisnis
Keunggulan Generik

Posisi Biaya Relatif

Dasar untuk angun
keunggulan
kompetitif
Keunggulan Diferensiasi Keunggulan
Cost cum Diferensiasi

Keunggulan Terjepit Ditengah-tengah

Biaya Rendah
 Strategi Unit Bisnis
Back

Rantai nilai tipikal untuk sebuah bisnis

Pengendalian Pemasaran dan

Produksi Layana/Logistik
Produk penjualan
$13,000 $68,000 $95,000 $68,000
Aktivitas pendukung: keungan, sumber daya manusia, teknologi informasi
Thank You
Rantai Nilai
Tipikal Untuk
Strategi Unit Bisnis
Sebuah Bisnis

angun
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Science Technology Engineering Arts Mathematics
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You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com
 Fully Editable Icon Sets: B

You can Resize without

losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com
 Fully Editable Icon Sets: C

You can Resize without

losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com