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p Unilever was first established by William Hesketh lever in
1880.
p In 1900s Unilever's founding companies produced products
made of ×
 
 


×
 
p In 1910s tough economic conditions and the First World
War make trading difficult for Unilever.
p In 1940s Unilever expand further into the foods market and
increase investment in research and development.
p In 1960s Unilever expand and develop new products,
entering new markets and running a highly ambitious
acquisition programme.
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p In 1970s hard economic conditions and high inflation make
the 70s a tough time for Unilever.
p In 1980s Unilever is now one of the world's biggest
companies, It focuses on its portfolio, and rationalize its
businesses to focus on core products and brands.
p In 1990s Unilever expands into central and eastern Europe.
p In the 21st Century- Unilever launch a five year strategic
plan and in 2009 Unilever announces its corporate vision-
working to create a better future every day with brands that
help people look good, feel good and get more out of life.
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p ever Brothers Pakistan td. is a subsidiary branch of
British Company Uniever
p ever Brothers with name the of ever Brother Pakistan
td and started its business in Pakistan in 1949.
p Thomas wall established wallǯs in 1913.
p Mac fisheries bought wallǯs in 1920 Ȃ who then sold Wallǯs
to Unilever in 1922.
p In 1922, Wallǯs ice cream started production.
p Unilever brought Wall's ice cream to Pakistan in 1995.
p Wall's aunched five new products at the start of the 1997
ice cream season, namely Cornetto Mango, Feast, Kulfa,
Split Strawberry and solo cola.
 £

 
£ 




p ÿUnileverǯs mission is to add " 
 ×
. We meet
every day nutrition, hygiene and personal care with
brands that help people feel good, look good and get
more out of life.dz
p Thatǯs why Unilever constantly adjusting its range of
products to keep up with changing needs.
p Calcium enriched products are available to add
nutrition and health benefits for kids and adults.
 £ 

£ 
 
p Milk fat: >10%
p Milk solids not fat: 9% - 12%
p Sucrose: 10% - 14% Corn syrup
p solids: 4% - 5%
p Stabilizers: 0% - 0.4%
p Emulsifiers: 0% - 0.25
p Water: 55% - 64%
 £
 
p Before Wall's introduce in Pakistan, Polka was the
market leader but it had to face competition with
Yummy soon after. Polka dominated the local market
between 1980 - 1990s.
p Wall's came in Pakistan in 1995 and that was it the
turning point for Polka's Sales.
p Wall's had a very different strategy than polka, they
projected themselves as very strong company, plus
they had a very strong marketing Plan, Which
removed Polka out of the Market in no time.
 £
 
 £  
 



p There are major steps in an analysis of competitors
after identifying the present and potential close rivals.

p The analysis consist of examine objectives ,strategy,

performance, strength and weaknesses and then
predicting the future behavior of each.
 £  
 



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SWOT analysis enables the marketer manager to exactly
locate the.
p What  or strong points his product has and
on which he can capitalize and earn more market
share.
p What  or weak points are they in his product
or in the external environment, which he could avoid
and on which he should work on and try to improve.
p Which kinds of ×

×   are there available for

the company.

 


 



p Most importantly the  that are faced by the
company or the product in the external environment
in shape of the competitors and other factors.

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The Strengths of Wallǯs Brands are.

p Financially Strong.
p Wide distribution, due to establish distribution
channels.
p High Quality
p Good image in the mind of Customer.
p Aggressive Promotion scheme's
  



The weaknesses of Wallǯs are.

p Pure milk is not used in ice cream .

p Perception about the company is that it is specially
made for high class consumers. This perception
affecting companyǯs image although Wallǯs is making
ice-cream for every class which are ranging from 10 to
60 Rupees.
p Product price are high with respect to competitors in
some flavor.
    

The opportunities of Wallǯs are
p Gap in market for diet ice cream, which Wall's can
cover because they are more, establish than others.
p Range of the products can increase, specially for kids.
p Increase in the population.
p Walls proves itself to be quality oriented product and
maintain good taste and standard, than it would be
able to create a strong position in Pakistan for a long
period of time.
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The Threats for wallǯs are

p If any multinational company launch ice-cream

products then it will be a big threat for wallǯs.
  
 



The objective of wall's are
p To defend current market share
p Sale Growth.
p Customer satisfaction.
p Continue product modification and improvement
effort to increase customer benefit and reduce cost.
p Expand production capacity in advance of increasing
demand to avoid stakeout.
p Meet and beat lower prices or heavier promotional
efforts by competitors.
  
 



p Increase satisfaction, loyalty, and repurchase among
current customers by building on existing strengths
and finding opportunities in current market.