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mMaruthi was introduced targeting the middle class
mIts target segments are well depicted in its Product
pyramid Profit Model.
mTargeting was based on a variety of factors such as style,
color, price preference, features etc.
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m aters to all segment and has a product offering at
all price points.

m Their pricing strategy is to provide an option to

Every customer Looking for upgradation in his car.
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mMaruti Finance
mMaruti Insurance
mMaruti Driving School ( MDS)

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mMaintaining status quo due to limited
Environmental opportunities for gaining
ompetitive advantage

mFew employees will have opportunities for

Advancement

mritical that management identify key

Employees and develop specific HR retention
strategies to keep them
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Œhenever Marutiǯs brand grew old or its sales started dipping, ot
Made the following efforts in the same field:

0 ÿ Interiors & Exteriors, omni cargo, & 
Omni

,
 _ Slashed prices by decreasing engine power

- ÿ ew look to boost sales

. 
- Price slash from 1999(7,2Lacs) to 2003(5.46)

/ 

0 - Modification in engine and sporty look

1- Modified 4 times and special editions

6
223 Introduced modified accessories.


 à  
mMarket share and growth is slight.
mSubstantial research and
development cost have been incured.
mMarketing costs may be high in order
to test the market, undergo launch
Promotion and set up distribution channels.
mHighly unlikely that companies will
Make profits on products

mExample: A-Star, Swift Desire

 ë  
mharacterized by rapid growth in
sales and profits
mProfits arise due to an increase in
output (economics of scale)
mSignificant promotional resources are
traditionally invested in products that
are firmly in the growth stage
mheaper for businesses to invest in
Increasing their market share.

mExample: Swift, Zen Estilo

   
mompetition is most intense as
companies fight to maintain their
market share.
mAny significant moves are likely to be
copied by competitors.
mThe Maturity stage is the time when most
Profits is earned by the markets as a whole.
mAny expenditure on research and
development is likely to improve
production efficiency and quality.

mExample: Alto, Œagon-R

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mMarket is shrinking, reducing the
overall amount of profits.
mPossible to take out some production
cost, to transfer production to a
cheaper facility, sell the product into
cther, cheaper markets.
mDepending on wheather the product
remains profitabe, a company may
decide to end the product.
mare should be taken to control the
amount of stocks of the product.

Example: Baleno, Esteem.