Comparative Analysis of Saving bank

A/c,Mutual Fund,Investment strategies of

Standard Chartered Bank

Presented by-

MOHAN MAHATO
PG20095822
 INDIAN BANKING SYSTEM
Indian is one of the fastest growing economies in the world. The
country’s GDP is growing at an average rate of almost 7% during
the last decade with the GDP growth rate touching 9.4% in the last
year. The Indian banking industry also had its share in the growth
of the Indian economy.

GROWTH

The financial sector reforms, rising foreign investment, favorable

regulatory climate and demographic profile has led to India
becoming one of the fastest growing banking markets in the world.
The overall banking industry's business grew at a CAGR of about
20 per cent from US$ 469.4 billion as of March 2002, to US$ 1171.29
billion by March 2009.
 INDIAN
BANKING:STRENGTH&WEAKNESS
STRENGTH WEAKNESS
 Economic Growth Rate  Diversification of big cities
 Technological Advancement  Size of Banks

Risk Assessment Systems 
HR Systems

Credit Quality 
Banking Infrastructure
 Labour Inflexibility
 STANDARD CHARTERED
BANK:BACKGROUND
Standard Chartered Bank is a British bank headquartered in London
with operations in more than seventy countries. It operates a
network of over 1,700 branches and outlets (including
subsidiaries, associates and joint ventures) and employs 73,000
people.
The name Standard Chartered comes from the two original banks
from which it was founded – The
Chartered Bank of India, Australia and China, and The
Standard Bank of British South Africa.

KEY PEOPLE
1.Chairman- John W. Peace
2.CEO- Peter A. Sands
STANDARD CHARTERED BANK IN
INDIA
 Standard bank of British South Africa merg-ed with Chartered
Bank of India, Australia and China.

Opened its first overseas branch in India at Kolkata on 12th apr
1858.

CEO of Standard Chartered Bank India- Mr.Neeraj Swarup.

It has 83 branches in 33 cities and it also has 231 ATM's.
key business of Standard Chartered Bank in India
 consumer banking—mortgages, personal loans and wealth
management
 Wholesale banking – Cash Management,Trade,Finance,Custody
Services.

Standard Chartered was the first to issue global credit card in
India, the first to issue photo card, the first picture card and was
the first credit card issuer to be awarded the ISO 9002
certification.
 Product offered by Standard
Chartered Bank

PERSONAL BANKING - To cater the diverse financial needs.
 SME BANKING - It provides integrated financial
solutions to small and medium businesses, through a relationship
management approach.
 COMMERCIAL BANKING -Significant networks have been
established with vendors and financial-related organizations to
enable it to offer the customers a comprehensive range of flexible
financial services, with special focus on transactional banking
products
Mutual Funds is an example of Commercial Banking.
Savings A/C is an example of Personal Banking.
Foreign Exchange is an example of SME Banking.
 FINDINGS

SAVINGS A/C
An account primarily opened for and operated by individuals,which
give the customer liquidity, with the facility to earn some interest
on the residual balances

It Offers 4 types of Savings A/C

 Axcess Plus - The customer can get instant cash at over 1 Million
ATMs across the world through the Visa network. And a globally valid
Debit Card that lets you shop at over 326,000 outlets in India and at over
21 Million outlets across the world. Minimum average quarterly balance
to be maintained is Rs.25,000.

Unique Features:

Free aXcess to cash anytime, anywhere, across India

Free Payable at Par Chequebook

 CONT............
Free Unlimited Visa ATM transactions* (Cash withdrawal and balance
enquiry)
Free Standard Chartered Bank branch access across the country
Free Doorstep Banking
Free Demand Drafts/Pay Orders* (drawn at SCB locations)

Other features are:

International debit card

Phone banking
Internet banking
Extended banking hours

365 days branches open

 CONT.......
Aasaan Savings Account:

No minimum balance requirement.

Free unlimited access to any SCB branch across the country for Customer in
process (CIP).
Unlimited free access to SCB ATMs.
Up to 4 free cash withdrawal transactions from Non-SCB ATMs.
Nominal quarterly fee of Rs. 100 (reversed if AQB in the quarter is
Rs. 10, 000 or more).
International debit card.
 CONT.....
Parivaar Savings Account:

The bank allots 4 savings accounts (maximum) to 8 members (maximum) of the

family (should be blood relations).
A combined AQB of Rs 25, 000 is required to be maintained.
All other benefits same as in Axcess Plus Savings Account.
Option of Systematic Investment Plan (SIP), a well known long term wealth
building tool that allows you to invest a fixed amount of money every month
in specific mutual funds. This comes with a direct debit facility and avoids
the need to remember dates and write cheques every month.
 COMPARISION OF SAVINGS
ACCOUNT
Particulars SCB HDFC ABN-AMRO Bank ICICI KOTAK MAHINDRA

A. Savings Account Access Plus/ Saving Flex-Privilege/ Edge/Pro/Ace

-
Super Value/ Regular/plus/M Flex Plus/ Flex
Parivaar/ 2-in- ax Advantage
1

Account Opening 25000 5000/10000/25  0/10000/25000 10000 10000/20000/750

Balance 000 00

Compounding of Quarterly Quarterly  Daily Quarterly Quarterly 

Interest
 CONT........
Particulars SCB HDFC ABN-AMRO ICICI KOTAK MAHINDRA

Rate of Interest 3.5 % 3.5% 3.5% 3.5% 3.5%

Debit Card yes yes yes Yes yes

Offered

Annual 750 750 750 50000/100000

750
maintanence
charges
Annual Debit 224/750 (with  500 180 99 100
Card Charges ser. tax)
Mobile banking free free free free free
Internet banking free free free  free
free
Cheque Book Local Cheque At Par free AT PAR    free At par
Book/At Par
 SWOT ANALYSIS OF SCB
WEAKNESSES
STRENGTHS

1.Rigid Eligibility Criteria

1. Strong Brand
Image 2.Weak Customer Relationship
2.Dedicated sales team Management
3.Value added services 3. High Average Quarterly Balance
4.Large no. Of ATM's
4.Limited no.of ATM's and branches
OPPORTUNITIES
5.Poor Network
THREATS

1. Presence of very strong

competitors
1.LargeUntapped
1.Large UntappedMarket
Market in Public as well as Foreign bank
sector
2.Dstinguishable productlike
2.Dstinguishable product like 2.Aggressive marketing by other
Parivaar account
Parivaar account banks

3.Various Investment scheme with

high returns
 RESEARCH METHODOLOGY
TYPE OF RESEARCH

Descriptive in nature- The descriptive research design is one that

describes the things such as the market potential for a product or
the demographics and attitudes of consumers who buy the
product. It includes questionnaire survey and fact finding inquiry.
SAMPLE DESIGN
SAMPLE UNIT: Delhi and NCR region

SAMPLE SIZE: 50
SAMPLE SELECTION: Random, convenient
DATA COLLECTION TOOLS
Primary data. The major source of primary data was the information and
questionnaire collected from the bank stuff and the customers. The
information collected from the journals and the trainer can also be
referred to as the primary data.
 RESEARCH METHODOLOGY
Secondary data- The major source of secondary data was the
reference books and company’s website. The company’s articles
and magazines were also referred to for the information.

DATA COLLECTION
SOURCES OF DATA COLLECTION
PRIMARY DATA COLLECTION
Primary data was collected through personal visit.
SECONDARY DATA COLLECTION
Secondary sources through –
Internet,Articles ,papers and book
 conclusion
 There is a wide difference between the minimum balance
required to open a savings account in various banks
 Regardng the acceptance of Standard Chartered bank our
data shows that though the bank is considered to be the
elite bank by the customers but the general perception
among the customers as such is that it is an expensive and
profit oriented bank and does not give much importance to
the customer benefits
 Recommendations

Should target middle class population.

Increase the no.of ATM's

More value added services&loyalty programmes.

Customers of the bank are not aware of the facilities like
DOORSTEP.

Regular market research to know about the consumer's
perception.
 Transparency in work to get consumers confidence in favour of
the SCB.
THANK U !!!!!!!!