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 Introduction

R Plastic that gets buried in landfills may take up to 1,000

years to break down, and in the process it separates into
smaller and smaller toxic particles that contaminate soil
and water. Furthermore, the production of plastic bags
consume millions of gallons of oil that could be used for
fuel and heating.
Yet, plastics have seemed to acquire an inevitable position
in the city.
 ¢ission & Objective

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R Go promote the R u city like Chennai, witnessing
developments in every field
evolution of a has to equip itself with an
environment-friendly attitude.
greener planet and Our primary aim is to make
safer atmosphere eco-friendliness easily
accessible by segments of the
through the wide society that have the highest
distribution of eco- need for them.
R Go combine our efforts in
friendly products in showing the way towards a
and around the city. plastic-free city and promoting
healthy environment with a
partnership business venture
 Product Line
R shopping bags (2 sizes)
R medicine packaging pouches
R dust-bin liners, clinical waste bags
R clear bags with Sealking

Scope of expansion:
R Setting up manufacturing unit in Chennai
 Features
R Ghe most importantly feature of Ecoplast bags is that they are
capable of being fully degraded in a time span of 180 days.
R Our bags are light weight and easy to maintain.
R Ghe bags come in various colours and designs to suit the
ambience of the different places they might be used in. Bags
can also be custom-made to display company names and
logos.
R In an attempt to reach out to the society in building a sense of
social responsibility and general health, our bags come with
messages for healthy life and surroundings, printed with
natural inks like vegetable oils.
R For example, medicinal remedies and health tips on bags from
chemists and on medicine pouches and packaging used in
hospitals; facts and tips for a clean environment on shopping
bags, etc.
 ¢arketing Strategy
R Ghe manufacturing plant is located at Puducherry.
us we are planning distribution here among the
few Chennai competitors, we are banking on
better publicizing than those of others. In Gamil
Nadu, biodegradable bag dealers do not usually
foray into advertising through public interaction
such as campaigning, local newspapers and
internet (social networking). Ghese media can be
of great help to let people know about our
products and also create awareness on the ill
effects of plastics.
R Garget ¢arket: Chennai
R Garget Customers: Hospitals, pharmaceuticals,
supermarkets, corporate organizations, hotels
and restaurants.
  HY Gu
EG GHE¢
R Every locality in Chennai city is apparently brimming with
numerous supermarkets that churn out plastics to every
customer.
It has been found out that every Nilgiris supermarket outlet in
the city receives an average of 15,000 plastic bags a month.
und Odyssey's nine bookstores in Chennai give out about
30,000 plastic bags a month. Hence they make the ultimate
targets.
R Hospitals and pharmaceuticals make use of plastic covers and
bags to a great extent and on a daily basis.
R Ghe next sector we could focus on is that of restaurants and
hotels as they churn out a high level of plastic content used for
packaging.
R Lastly, corporate organizations in and around the city are also
in need of biodegradable plastics for storage and wastes.
INVESG¢ENGS, LIuBILIGIES and uSSEGS:
Our business is a partnership of three persons with equal
investments.
 e are to invest a total amount of 9 lacs.
Our office and go down are both at the outskirts of Chennai (Porur).
Loan for Gempo Van: 3.5 lacs.

INVENGO Y CONG OL:

Ghe inventory/stock level will be maintained on the basis of
- h
 -h economic lot sizes through which
we can minimize inventory costs and maximum economy in placing
an order.

EOQ= 2(annual usage in units) (order cost)

(annual carrying cost per unit)
´E¢uN´ FO ECuSGIN
:
Our sales will largely depend on the average
daily sales of our target customers. For instance,
the survey of the number of customers for
restaurants and supermarkets that may be
interested in our product will let us determine
the demand per day. For hospitals, the number of
patients and casualties per day will be surveyed.
Products are purchased at:
Shopping bags: small-60
ps. Big-80 ps.
´ust-bin liners: s. 1.20
Clinical waste bags: s.1.50
¢edicine pouches: 80 ps.
Clear bags with SealKing:
60 ps.
Sold at:
Shopping bags: small-80 ps.
Big-1 rupee
´ust-bin liners: s. 1.50
Clinical waste bags: s.1.75
¢edicine pouches: 1rupee.
Clear bags with SealKing:
80 ps.
Ghank you