0 penilaian0% menganggap dokumen ini bermanfaat (0 suara)
42 tayangan17 halaman
The role and scope of events vary, ranging from a simple individual event to multiple events under the umbrella of a unifying theme. Understanding how the event fits within the corporate culture will enable to be successful when planning event.
The role and scope of events vary, ranging from a simple individual event to multiple events under the umbrella of a unifying theme. Understanding how the event fits within the corporate culture will enable to be successful when planning event.
Hak Cipta:
Attribution Non-Commercial (BY-NC)
Format Tersedia
Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
The role and scope of events vary, ranging from a simple individual event to multiple events under the umbrella of a unifying theme. Understanding how the event fits within the corporate culture will enable to be successful when planning event.
Hak Cipta:
Attribution Non-Commercial (BY-NC)
Format Tersedia
Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
Culture is shared beliefs and values of a group People with shared beliefs and practices Shared attitudes Deal and Kennedy: A cohesion of values,myths,heroes and symbols that has come to mean a great deal to the people who work there Visa :it’s everywhere you want to be Malaysian Airline :MH (Malaysian hospitality) Coca-cola : it’s the real thing Panasonic : Ideas for life Corporate Culture and Events Reaffirming and legitimating the corporate culture
Corporate culture Corporate Events
Successful events works with the cultural constraints and opportunities
Understanding how the event fits within the corporate culture will enable to be successful when planning event. It will save hours of works Event was the appropriate vehicle to meet the objectives 1st step was to design a plan encompassing the state of the business, how the company operates and hot buttons of the committee members Events were used as one of the mean of communicating corporate message. The internal or external event planner can generate additional event projects by suggesting opportunities for management to create events that provide impact and draw attention to a particular behavior or value The role and scope or events vary, ranging from a simple individual event to multiple events under the umbrella of a unifying theme Before starting the project management process, event manager must determine role and scope of the event A corporate event may have one or more purposes The primary reasons corporation hold events are to educate, provide recognition, offer incentives ,improve public relations, mark an important milestone or launch a new product. The purpose or goals must be clearly stated and included in the proposal for the event It must be clear and measurable statement of purpose The goals should be evaluated continually during each of the event’s planning stages to determine whether the original purpose has altered in any way The theme and the clear, measurable objectives are the guide for planning a successful event In the end, it is easy to measure success if there is a process to ensure that the plan has been followed TA influences the event’s role and affects both the event’s goals and how the elements of the corporate culture-values, heroes, and rituals will be positioned in the event EM can obtain info about the corporate culture as well as useful factual info about production and logistics by studying client records pertaining to past events Truly understanding the organization’s position will determine its attitude towards the event and how the event is likely to be received Its easy to come up with a great event in good times, its challenging to create a successful event in bad times The event was viewed as something employees had to attend in order to be seen Dealing with union employees is not easy Politics is by no means limited to the government Event corporation has its politics, every event is political Care must be taken to ensure that event management does not fall into the typical corporate political traps Identify the real decision makers is the key success Some client will want to use the event to improve their position with upper management They may try to use event planner as a scapegoat for any failure on their part Objective fact finding and following the corporate event project management process are the best ways to avoid political entanglements and career ending mistakes The event manager must determine his or her role in the event project management process The title, level and role differ from one company to another The event planning function may be assigned to a professional corporate planner, who often resides in marketing, corporate communications or HR It may be assigned to an already overburden program manager or sales executive who may ,in turn hire a professional planner or delegate event planning to an administrative assistant. Some people in this position, lack of experience often underestimate the effort required to produce a successful event –esp. multielement event CEM is really a ringmaster, a juggler, a magician, a wizard, and strategist all in one. Event management function follow the same project management process used by the other operating departments and measured by the same metrics. “You are your project”- create your own role and celebrate your successes. THANK YOU