TH E CSR APROACH

TESCO

TESCO CSR APROACH02/20/11 1

 SAYING BY THE
C.E.O



 CSR is a journey: whatever we have achieved,
there is always more that can be done and that
needs to be done. That is why we have adopted
an 'Every Little Helps' approach."

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TESCO’S STORES

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 TESCO’S BACKGROUND
NOTE

 Tesco was founded by Jack Cohen (Cohen) in 1919 using his
bonus from his World War I army service.
 The first Tesco store was opened in 1929 in Edward, London,
and the first supermarket was opened in 1956 in Malden,
Essex.
 Tesco's image took a beating when Imperial Tobacco
Company which was considering to acquire Tesco, did not
go in for the deal as it felt that the acquisition might
damage Imperial's image.
 Moreover, Tesco's stores were themselves small and ill-
equipped .
 To meet these changes in customer demand, Tesco
closed down many of its stores to concentrate on
larger stores with better facilities...
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 COMMITTEE FORMED BY
TESCO

 A Corporate Responsibility committee was
established by Tesco in 2001.

 The committee was headed by the Director and
Group Corporate Affairs .

 CSR was made a part of the Tesco steering wheel
in order to ensure that corporate responsibility
formed a part of the day-to-day activities of the
company...


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CSR ACTIVITY

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 CSR – THE TESCO WAY

 The company was ranked 1st in the category of Food
and Drug retailers and was placed among the most
socially responsible companies in the UK.
 Tesco considered CSR to be an integral part of its
corporate framework and its CSR was spread across
several internal and external activities, which included
local regeneration projects, being environmentally
conscious, and community issues.
 Tesco's CSR strategy was "to earn the trust of their
customers by acting responsibly in the communities
where they operate, by maximizing the benefits they
bring and working to minimize any negative impacts."

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 NO ONE TRIES HARDER
FOR

CUSTOMERS
 Acc. To them “CSR REFLECTS THEIR VALUES”.

 They believe in-
 Understanding customers better than anyone
 Being energetic, innovative and first for
customers
 Use their strengths to deliver value to their
customers
 Looking after people so that they can look after
their customers

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
Graph Showing CSR Services

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ENVIRONMENTAL
RESPONSIBILITIES

 Tesco firmly believed that policies that were
harmful to the environment would not project
the right image of the company, and would
cause damage to the company, its customers
and society at large.

 However, the company committed itself to
maintaining a healthy environment and made
all employees take an active role in its
environmental initiatives.

 TESCO CSR APROACH02/20/11 10

 ENERGY , WATER & FUEL
ØTesco launched its energy awareness campaign in
1996.






 The company's staff was expected to take active
part in it.
 Tesco reduced the energy consumption per
square foot by 35% between 1997 and 2005,
and planned to reduce it further by 5% by
2006 . TESCO CSR APROACH02/20/11 11
Tesco to be taken to task for noisy
overnight work

 ENVIRONMENTAL health officers are writing to
Tesco after residents in Worcester were
subjected to 24-hour noise regarding
refurbishment works.



 Tesco’s corporate affairs manager Felix Gummer

said they were forced to work all night but
“They apologize for any inconvenience caused”.


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 Tesco Charity of the Year
2005
Supporting Mentally Handicapped People in Slovakia  
 PROBLEM:


 Tesco recognized that stronger support was

needed for mentally handicapped people in
Slovakia to improve their quality of life and that of
their families.
 MOREOVER
 Currently Slovakia still lacks integration programs
for this under-represented segment of society

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 SOLUTION


 Tesco has chosen the Association for the Help of
Mentally Handicapped People as the partner for
its largest charity project – Tesco Charity of the
Year 2005.

 Tesco arranged for a public financial collection in
33 Tesco stores with 23,26,751 collected during
the six month period of the project´s duration.

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 Tesco in 'Computers for
Schools'

 Tesco is launching a new PR drive to promote its
Computers for Schools 2008 voucher collection
scheme.

 The campaign is to be managed by Resonate PR who
will work with the Tesco CSR team to promote the
scheme, which is now in its seventeenth year and
launches in March.

 Head of Corporate Social Responsibility, Tesco, Debra
Stones, said, “It has been enormously successful but
its longevity means that we need to keep it fresh
which is why we wanted to review our PR approach.”

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 PRESENTED BY :




 TASMEEN KAUR

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