A study on Indian low voltage Electrical Industry- Anchor electricals.

Indian low voltage Electrical Industry – xxxxx turnover

Anchor has been a leader in the Indian low voltage accessories market. With a strong
distribution system and a wide product portfolio.

Top Three Players – Anchor, Havells India Ltd. & Legrand

Top Three Product Variants Market

Players Captialization

Switches, wires & cables, Rs. 1074 crores /annum

insulation tapes, Lighting,
Fans, Switch Gears, energy
meters, protection devices
and Home Automation.
Switches & Bath fittings, wires Rs. 2200 crores / annum
& cables, Fans, Switch Gears,
motors, Home Automation

Switches, Switch Gears and Rs.

Home Automation.
 STPD analysis

Anchor Ave

Anchor woods •MEN BETWEEN 25 & 45 YEARS OF

AGE
•BUILDERS & CONTRACTORS
Anchor Roma
•ELECTRICAL CONSULTANTS
•DEALERS
Anchor Penta •INTERIOR DESIGNERS

POSITIONING DIFFERENTATION
What makes anchor different?
 Strategies to increase market share by 5%
 Innovative pricing strategy.
 Schemes and offers.
 Trade shows.
 Promoting by-products.
 Entry into the automation sector.
 MIS of the Indian low voltage electrical accessories industry

Brand name Turn over Market share Turn over for 2008

Modular switch industry

Anchor Anchor

Havells MK
Ligerand
legrand Havells
Clipsal
Other Brands
Wire industry
Finolex
Anchor
Polycab

Switchgear industry
MDS Legrand

Anchor

Indo Asian