AP PL E

M PU T ER
CO
 INTRODUCTION AND BACKGROUND

founded in year 1976 on April fools day

founded by Steve Jobs and Steve Wozniak

Its stated with building up computer circuit boards

named “Apple”

Wozniak was a technical Genius and Jobs was the

visionary who wanted to change the world through technology

together they came up with a mission

“to bring an easy to use computer to every

man, women and child”
 INTRODUCTION AND
BACKGROUND cont……

Further created consumer electronics, computer

software and commercial servers.

In 1999, Apple introduced the power Mac G4

Apple announces the opening of apple retail

stores

“Think different”
STRUCTURE OF THE PC INDUSTRY
OVER THE LAST 15 YEARS

General environment
1. 1997,first online store

2. 2002,advertising geared to
switch PC users to MAC users

3. 2003,i series computer products

 STRUCTURE OF THE PC INDUSTRY
OVER THE LAST 15 YEARS Cont…
INDUSTRY ENVIRONMENT
1. Apple computers in
1.1 computers
1.2 Multimedia
2. Market share
2.1 worldwide
Desktop 6%
Portable 10%
2.2 Domestic
Edu. 15.2%
3. Marketing
3.1 Advertising
3.2 Testimonial
3.3 Featuring
3.4 Opening retail store
3.5 Promotion
 STRUCTURE OF THE PC INDUSTRY
OVER THE LAST 15 YEARS Cont…

Internal Environment
1. Apple has resources that are-
1.1 Organizational
1.2 Innovational
1.3 Technological
2. Logo is easily identified
3. Internal compatibility
3.1 Marketing
3.2Management leadership
3.3Core competency is in Technology
3.4Outbound logistic has made possible for Apple computer
Inc. to meet the order and demands of their customer.
3.5 Company vision is to provide the best possible
merchandise at the reasonable price.
 STRUCTURE OF THE PC INDUSTRY
OVER THE LAST 15 YEARS Cont…

Competitor Environment
1. Award winning advertisement

2. Advertising campaigns

3. Peripheral products

4. E - Mac
4.1 Educational products
4.2 Learning application
4.3 Range of portable
computer
 EVALUATION OF APPLES’ STRATEGY
SWOT ANALYSIS

STRENGTHS

Successful company
Creative advertisements/promos
Favorable Brand Perception
MP3 Innovations
Brand-loyal customers
Well established product lines
Brick and mortar locator

Recognizable logo
 EVALUATION OF APPLES’ STRATEGY

Weakness
Declining market shares

Heavily saturated industry

Proprietary software system

Low popularity overseas

Increasing different operating system

 EVALUATION OF APPLES’ STRATEGY

Opportunities
Educational materials/ software

MP3 device expansions

Software designs

Threats
Competition in MP3 industry

Competition in computer industry

High substitution rate

New Entrants
 STRATEGIES USE FOR LOYAL
CUSTOMERS

A Store Just for Apple

Complete Solutions

Are You a Mac? (Campaign)

Varied Products

Media Fodder

Education Sales
 STRATEGIES USED FOR LOYAL
CUSTOMERS

Products That Deliver

Outsourcing Unpleasantness

Consistency

New Innovations

Attractiveness
 I-POD PHENOMENON

Trade mark(ear phone)

Variety in the range of i-pods

Cut throat competition to regular mp3

players
 I-POD PHENOMENON CONT…

Provision of visual display

Large storage capacity

High profit earned

Claimed 75% share in the market.

 Recommendations for future course of action

Mac software for other PC

Increasing entertainment diet

Special concession to schools

Have long term contracts with corporate

Increase retail presence in developing

economies.

Increase customer service capabilities.

 Recommendations for future course of
action

Online upgrades even for hardware.

Separate product line with luxury brand PC

Tie up with wireless service providers and provide

bundled packages to users

Provide customization & personalization

capabilities

Device a mechanism batteries whenever a key

Is pressed or a mouse is moved.
Presented by:
Priya Mishra
Priyanka Dean
Priyanka Nandwani
Prashant ,K. Rai