c



m Dynastic system of government was established in 221 BC.

m Foreign invaders, such as the famous Mongol Kublai Khan ruled

China during the Yuan Dynasty, and the Manchus during the Ch'ing
Dynasty
m phe dynastic system was overturned in 1911, and
a weak republican form of government existed
until 1949.

m On Oct 1st 1949, Mao Zedong proclaimed the

establishment of the People's Republic of China
and the Communist party.

m phis government and the ruling Communist party

have controlled China ever since.
c





 c 
phe media outlets in China are all state-owned
organizations. phere are no privately owned
media outlets.

Media Outlets:
m the national media outlets (such as CCp ,
People's Daily, China Youth Daily, etc).
m the provincial media outlets
m the city media outlets
m the small county/district level media outlets
 phe government authorities which control media
outlets are:

-State Administration of Radio, Film and pelevision

- State Administration of Press and Publication

- Ministry of Culture

- Ministry of Information Industry

- State Council's Information Office

=



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m poday there are over 2,000 newspapers in China.

m In 2004, over 400 kinds of daily newspapers were

published in China, their circulation reaching 80
million, the highest figure of any country in the
world.

m According to the China Journalism Yearbook

2001, there were 436 dailies & 473 non dailies in
the country.

m poday, there are more than 2200 newspaper

organizations.




  
  
 

Peopleƍs Daily :
Ñ is the official newspaper of the Communist Party.

Ñ the most influential & authoritative newspaper in

China.

Ñ According to UNESCO, is ranked among the world top

10.

Ñ published worldwide with a circulation of 3-4 million.

Ñ editions in Chinese, English, Japanese, French,

Spanish, Russian, and Arabic.
m ^UAN^MIN^ DAILY is popular among the
common people & is considered second best in
influencing people after Peoples Daily

m REFERENCE NEWS is a newspaper daily which has

the largest circulation of 3-4 million.

m PEOPLEƍS LIBERApION ARMY DAILY is the most

influential military newspaper.

m CHINA DAILY is Chinaƍs largest English

newspaper which reports the countryƍs progress
to the outsiders.


 

 
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üinhua:

m nationƍs official news agency

m one of the major international news agencies in

the world

m major task is to collect & distribute important

news & information in China & the rest of the
world.
m 10,000 employees as compared to UK's Reuters
1300.

m People's Daily uses üinhua material for 25% of its

stories

m is a publisher as well as a news agency.

m owns more than 20 newspapers and a dozen

magazines.

m ^ives extra attention to phird World news.

China News Service:

Ñ is the second largest news agency.

Ñ serves mainly overseas Chinese & residents of

Hong Kong and paiwan.

Ñ head office is in Beijing.

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m poday, China has some 10,000
magazines and periodicals.

m In 2002, the country published 2.9

billion volumes of different kinds of
magazines and periodicals.
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m ^lobal published by üinhua News Service, is a

monthly magazine featuring the news and
information of culture, politics, society,
economics of countries around the world.

m üinMin Weekly is a weekly magazine published by

üinMin evening news

m Beijing Scene is a bilingual lifestyle magazine

featuring art, cultural, kids, and sport scenes.

m pian Ya Magazine (the end edge of sky) is a

literature magazine.
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m In the year 2002, 6.3 billion volumes of books
were published.

m largest publishing group is Ə China Publishing

^roupƐáá

m China Publishing ^roup was formed in April 2000

by 12 major Beijing-based publishing houses and
distribution companies.


 
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m Advertising is a $ 5 billion industry.

m Ad firms use their power to propagate and convey

public service messages, such as public solidarity,
^ovt support etc.

m Markets shares are 76% for television, 16% for

newspapers, 5% for outdoor, 2% for magazines
and 1% for radio.

m Last year, 18.6 billion $ were spent on

advertising.
m pop national Chinese Communist Party papers
are losing circulation & advertising revenues to
evening municipal papers.

m According to one estimate, advertising in all

media forms increased 35-fold between 1981 and
1992. Print ad revenues jumped ten times
between 1990 and 1995 from 1.5 billion Yuan to
15 billion Yuan.
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