Presented By

Nupr Harode- 23 Nitin Ojha -37

Alpa Jain- 24 Sukhdeep Singh-53
Sudhir khare-28 Prashant Salvi-41
 ROADMAP
Introduction

 Pest Ananlysis

Swot Analysis

 5 force porters model

Generic Strategy Applied

List of SBU & their products

 Industry Status of each SBU

Recommend strategy like build, divest, harvest etc
 FOUNDER AND CHAIRMAN
• Established by Jamsetji Tata in 1868.
• HeadquartersMumbai and Navi Mumbai, Maharastra, India
• Ratan N Tata is the chairman of Tata Sons, the Tata
promoter company.
• RevenueUS$- 62.5 billion(Feb 2008)
Employees350,000 (2008)
• Brand Finance, a UK-based consultancy
firm, recently valued the Tata brand at
$11.4 billion and ranked it 57th among the
world’s Top 100 brands. Businessweek magazine
ranked Tata sixth among the ‘World’s Most Innovative
Companies’ and the Reputation Institute, USA, recently rated it
as the ‘World’s Sixth Most Reputed Firm.’
 BUSINESS SECTORS

• Tata companies operates in seven business sectors.

• The total revenue of Tata companies, taken together, was $62.5
billion (around Rs251,543 crore) in 2007-08, with 61 per cent of this
coming from business outside India, and they employ around
350,000 people worldwide.
• The Tata name has been
respected in India for 140
years for its adherence to
strong values and business
ethics.
• There are 27 publicly listed Tata enterprises and they have a
combined market capitalization of some $60 billion, and a
shareholder base of 3.2 million.
 PEST ANALYSIS

 Political

 Economic

 Social

 Technology
 SWOT Analysis
Strengths: Weaknesses:
• resources and capabilities • Distribution
(People and Raw • value chain innovation
Material) • macro environment
• vast experience (steel and • in order to serve the
automobiles) global markets with high
• The business model. quality and low price.
(TBEM is a model
determining the quality
movement in the group).
 Opportunities: Threats
• new markets • India’s recent
• exports mergers of global
• Acquisitions markets
• e.g jaguar and land • E.g Vodafone,
rover Reliance
   5 force porters model

• Potential Entrants – Threat of new entrants
• Buyers – Bargaining power of buyers
• Substitutes –
1.Threat of substitute products or services
2.Rivalry among existing firms
• Suppliers - Bargaining Power of Suppliers
• Other Stakeholders – Relative Power of Union, Governments 
etc.
Cont….
 Generic Strategies

Low-cost leadership

Differentiation Focus

10
 List of SBU & their products

BUSINESS SECTORS

• Tata companies operates in seven business sectors.

• The total revenue of Tata companies, taken together, was $62.5 billion
(around Rs251,543 crore) in 2007-08, with 61 per cent of this coming from
business outside India, and they employ around 350,000 people worldwide.
• The Tata name has been
respected in India for 140
years for its adherence to
strong values and business
ethics.
• There are 27 publicly listed Tata enterprises and they have a combined
market capitalisation of some $60 billion, and a shareholder base of 3.2
million.
 Information systems and communications

• The Tata group has well-established enterprises in the

fields of software and other information systems,
telecommunications and industrial automation.

E.g nelito systems,

tata technologies
• tata sky,
virgin mobile India
 Engineering

• The Tata group has a robust presence in engineering,

with operations in automobiles and auto components
and a variety of other engineering products and services.
E.g Automotive:
jaguar land rover,
tata motors
• Engineering: voltas,
TCE consulting engineers
 Materials

• The Tata group is among the global leaders in

this business sector, with operations in steel and
composites.
E.g Metals: corus, natsteel asia.
• Composites: tata advanced materials
 Services
• The Tata group has widespread interests in the
hospitality business, as also in insurance, realty and
financial and other services.
E.g Hotels, property development: Indian hotels, tata
housing development company.
• Financial services: tata capital, tata financial services.
• Other services: tata strategic mgt group, tata quality mgt
services.
 Energy
• The Tata group is a significant player in power
generation and is also involved in the oil and gas
segment.
E.g Energy: north delhi power, tata BP solar.
Consumer Products

• The Tata group has a strong and longstanding business in

watches and jewellery, and a growing presence in the retail
industry.
E.g Consumer products: titan industries, Tetley group
 Chemicals

• The Tata group is one of the largest producers of soda ash in

the world. Additionally, it has interests in fertilizers and in the
pharmaceuticals business.
E.g Chemicals: Tata pigments, general chemical industrial
products.
 INNOVATION OVERVIEW

A number of initiatives have been launched to spread the message of

innovation and recognize innovators:
• Tata Group Innovation Forum (TGIF)
• Innovation workshops
• Tata Innovation Day
• Tata Innovation Mission
• Thought leadership
• Innovation awards
• Technology and research clusters
• Business excellence
• Research orientation and partnerships:

The Tata Group invests in building outstanding research facilities and forging
partnerships with academic and research organisations in order to encourage
creative thinking and find innovative solutions that improve our quality of life.
Industry Status of each SBU
BCG Matrix of TATA
Conti…

• Tata Steel, Tata Power, Tata Motors and Indian Hotels emerge
as clear Stars (high market growth, high market share). Hence,
they should be retained and the investment in these companies
should be increased
• Tata Chemicals and Tata Tea emerge as the Cash Cows (low
market growth, high market share) and should be held on to for
the time being.
• Some of the Question Marks (high market growth, low market
share) are Tata Teleservices, Voltas and Tata Communications.
 where does your product stand BCG & GE
matrix

 Developed by McKinsey & Company in1970’s.

 GE is a model to perform business portfolio analysis on the
SBU’s.
 GE is rated in terms of ‘Market Attractiveness & Business
Strength’
 It is an Enlarged & Sophisticated version of BCG.
Conti…

High Business Strengths Low

High
IT
Market Attractiveness

Consumer
Durables

Low Textiles
 BCG v/s GE
BCG GE

Market Growth
Market Attractiveness

Market share
Market strength

4 cell
9 cell
Multi Products
Multi Business Units

Primary tools
Secondary tools
Thank You