IR. MARCUS REMIASA, SE, M.

Si

Ole:
IR. MARCUS REMIASA, SE, M.Si
Dosen UK Petra Surabaya
Anggota DPRD Provinsi Jawa Timur, 2009-2014
(Wkl Ketua Komisi A, Angggota Balegda, Sekertaris Fraksi)
Sekertaris DPC PIKI Surabaya

02/19/2021 1
Manajemen di era pasar
bebas
 Apakah Manajemen?

Manajemen adalah proses menyelesaikan sesuatu

pekerjaan secara efektif dan efisien melalui orang lain
atau bersama dengan orang lain.

∗Efisien: mencapai sasaran dengan seminimal mungkin

sumber daya yang terbuang
∗Efektif: mengerjakan dengan benar dalam pencapaian
sasaran
 Siapakah manajer?

Manajer adalah individu

yang bertanggungjawab Top manager
terhadap pengambilan
keputusan tentang tujuan Middle manager
dari organisasi dan
terhadap pembuatan First‐liner manager
kebijakan yang berlaku (supervisor)
untuk semua anggota dari
organisasi tersebut.
Apakah yang dilakukan manajer?

∗ Planning: delivering strategic value

Pengambilan keputusan yang sistematis tentang tujuan
dan aktivitas yang akan dicapai dimasa mendatang dari
tiap individu, kelompok, unit kerja, atau organisasi itu
sendiri
∗ Organizing: building a dynamic organization
Mengelompokkan dan mengkoordinasikan manusia,
keuangan, informasi, dan sumber yang dibutuhkan
untuk mencapai sasaran
Apakah yang dilakukan manajer?

∗ Leading: mobilizing people

Stimulating people to be high performers; includes
motivating and communicating with employees,
individually and in groups
∗ Controlling: learning and changing
Monitoring performance and making needed changes
 Peran manajer
(Menurut Mintzberg)

Interpersonal Decisional
∗Figurehead ∗Entrepreneur
∗Leader ∗Disturbance hander
∗Liaison ∗Resource allocator
Informational
∗Negotiator
∗Monitor
∗Disseminator
∗Spokesperson
Randolph has called an executive meeting for
the senior members of the company. There
has been a significant decline in revenue
earnings over the past two years. He has
determined this problem must be addressed
immediately if the company is to survive in
the industry. Randolph is most probably a/an
of the company.

A. investor
B. top‐level manager
C. frontline managers
D. auditor
E. middle‐level manager
Jeremy is able to effectively guide his
department members into peak job
performance at the auto manufacturing plant
where he is employed. According to Jeremy,
one of the contributing factors to this is the
way in which he encourages the team
members to contribute their individual ideas
to the projects at hand. His department
alone has saved the auto company over ten
million dollars in the past three years. The
company has commended Jeremy time and
time again for his effectiveness at
his department.

A. leading
B. controlling
C. organizing
D. planning
E. directing
Rebecca serves the organization she works
for very well. Her primary job function
includes dissecting the established
organizational goals and objectives into
targets that are achievable by the individual
business units of the organization. In her job
capacity, Rebecca utilizes creativity, provides
excellent operating skills, and has unmatched
problem solving capabilities. Rebecca most
probably serves as a at her
organization.

A. frontline manager
B. top‐level manager
C. tactical manager
D. liaison
E. disturbance handler
Sally talks with schools, churches, and the
community at large on behalf of the chemical
company she works for. It is her job to
increase awareness about what it is her
employer does and to identify what steps the
organization takes to protect the community
and its workers from harmful effects
associated with the chemicals produced.
Most probably, Sally’s role is that of a/an
for the company.

A. spokesperson
B. liaison
C. quality control advisor
D. entrepreneur
E. disturbance handler
The key role Tom has at his job with Allied
Services is that of keeping strong ties with
the affluent outside community members.
Through these contacts, he has been able to
secure over five million dollars to fund the
research projects conducted by his company.
The role Tom most probably serves for Allied
is that of a .

A. liaison
B. disturbance handler
C. quality innovator
D. resource allocator
E. figurehead
 Apakah organisasi?

Organisasi adalah a systematic arrangement of people

brought together to accomplish some specific purpose.
∗Level in organization: as managers moves up in the
organization, they do more planning and less directing
∗Profit and not‐for‐profit: even not‐for‐profit organizations
need money to survive
∗Small and large businesses: a small business manager is
more likely to be a generalist, combining the activities of a
CEO to day‐to‐day operations by a supervisor
 Lingkungan organisasi

Global
Customers
Political
Public pressure groups

Suppliers
Organisasi
Labor unions
Technological
Competitors Social

Government

Economic
 Era Pasar Bebas

∗ Collaboration across border

∗ Globalization
∗ Technological change
∗ Knowledge management
Managing for competitive advantage

∗ Good managers know that they are in a competitive

struggle to survive and win
∗ To survive and win you must gain an advantage over
your competitors
∗ The key to long‐term success is the competitive
advantage held by the company
Source of competitive advantage

∗ Innovation
∗ Quality
∗ Speed
∗ Cost competitive
Over the years, Brad’s unique outdoor
furniture company, “The Place to Relax”, has
expanded in leaps and bounds. He currently
provides products to over 2.75 million
customers located on 3 continents. Brad has
recently opened his sixth production facility
in a foreign country and plans to begin
marketing products in Japan soon. He is
achieving substantial financial success in the
foreign marketplaces. The expansion of “The
Place to Relax” is an example of an
organization experiencing the business trend
of .

A. cost competitiveness
B. globalization
C. regional commerce
D. transnational commerce
E. international franchising
Benjamin’s business practices include setting the
prices of products below that of his rivals. Even with
the lower selling prices, he is still able to realize a
substantial profit for his company. Benjamin is able to
accomplish this feat because he strives to cut his
company’s overhead expenses. He does not maintain
a large inventory and he only uses two salespersons
to assist him. Benjamin’s company most likely is
engaging in .

A. competitive advantage awareness

B. cost competitiveness
C. effective communication skill engagement
D. innovation
E. conceptual skill utilization
Stephanie provides hand‐made interior
design products to over 400 customers. She
spends hours creating each of her unique
products. Stephanie is meticulous in the
detail of each product marketed and strives
to produce each one without flaws. Her
clientele have given her high praise and
believe her products are the most unique and
exquisite available in the marketplace today.
It can be stated Stephanie’s products are
designed with in mind.

A. competitive advantage
B. cost competitiveness
C. quality
D. innovation
E. profit achievement
 Managerial skills

∗ Technical Skill: Ability to perform a specialized task

involving a particular method or process
∗ Conceptual and decisional skill: Skills pertaining to
the ability to identify and resolve problems for the
benefit of the organization and its members
∗ Interpersonal and Communication Skills: People
skills; the ability to lead, motivate, and communicate
effectively with others
 Skills and competencies

Top manager

Top manager
Conceptual

Middle manager
Interpersonal

First‐liner manager
(supervisor) Technical

Supervisor
Sparky works in close conjunction with his
organization’s middle management team. He
has the responsibility for overseeing that the
assembly‐line workers perform their
production job duties effectively. He
functions as a link between management and
the workers. The position held by Sparky
most closely resembles that of a/an .

A. top‐level manager
B. tactical manager
C. operational manager
D. cost analyzer
E. firstline manager
George has an exceptional capability to lead
and motivate his subordinates. All of his
workers state that he explains things to them
in ways they can clearly understand. Even
the company CEO claims George is the best
person to talk to that he knows of today. It
can be stated that George most likely excels
in his .

A. controlling skills
B. negotiator skills
C. conceptual skills
D. people skills
E. decision‐making skills